Social Entrepreneurship for Development

Social Entrepreneurship for Development

A Business Model

Brindle, Margaret

Taylor & Francis Ltd

10/2024

260

Dura

9781032650777

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Foreword Lord Paul Boateng

Introduction: The power of method

1. The power of positioning and scale

2. Changing the power: Begin with the end in mind

3. The power of the method: A six-step method for Intellectual Property business positioning

4. The power of distinctive products and the Ugandan vanilla case study

5. The power of Intellectual Property tools to improve income

6. The power of education and enforcement

7. The power of the brand: The Maasai Intellectual Property case study

8. The power of women's owned IP businesses: WONS of Uganda and South Sudan

9. The power of the historical record

10. The power of social impact investment

11. The power of scale and connectedness
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Social entrepreneurship;Development;International development;Intellectual property;Poverty alleviation;Supply chains;Brand;Strategy;Intangible assets