Sharing Behavior of Brand Crisis Information on Social Media
portes grátis
Sharing Behavior of Brand Crisis Information on Social Media
A Case Study of Chinese Weibo
Zhu, Hanxiong; Yang, Changzheng; Liang, Li'e; Yue, Feng
Springer Verlag, Singapore
01/2022
283
Dura
Inglês
9789811666667
15 a 20 dias
612
Descrição não disponível.
Introduction.- Literature Review and Theoretical Foundation.- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use.- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use.- Static Influencing Mechanism of Weibo Users' Information Sharing of Brand Crisis Cases.
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Information Sharing;Brand Crisis;Social Media;Internet Media;Information Context;Dynamic Analysis;Static Mechanism;Crisis Management;Crisis Intervention;Information Management
Introduction.- Literature Review and Theoretical Foundation.- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use.- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use.- Static Influencing Mechanism of Weibo Users' Information Sharing of Brand Crisis Cases.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
