Services in Sport Management
portes grátis
Services in Sport Management
Glebova, Ekaterina
Edward Elgar Publishing Ltd
06/2024
242
Dura
9781035324309
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
1 Introduction to Services in Sport Management 1
2 Service marketing environment for the sports industry 22
3 The service marketing mix and purchase process in sport
management 45
4 Sport management research 64
5 Customer relationship management in sport management 96
6 Service quality in sport management 125
7 Sport service segmentation and targeting 145
8 Role of employees and customers in service delivery in
the sports industry 164
9 Distribution of services in sport management 181
10 Promotions, communication, and servicescapes in sport management 190
11 Service strategies in sport management 211
References
2 Service marketing environment for the sports industry 22
3 The service marketing mix and purchase process in sport
management 45
4 Sport management research 64
5 Customer relationship management in sport management 96
6 Service quality in sport management 125
7 Sport service segmentation and targeting 145
8 Role of employees and customers in service delivery in
the sports industry 164
9 Distribution of services in sport management 181
10 Promotions, communication, and servicescapes in sport management 190
11 Service strategies in sport management 211
References
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Service; Sports industry; Sports ecosystem; Sports; Stakeholders; Customer experience
1 Introduction to Services in Sport Management 1
2 Service marketing environment for the sports industry 22
3 The service marketing mix and purchase process in sport
management 45
4 Sport management research 64
5 Customer relationship management in sport management 96
6 Service quality in sport management 125
7 Sport service segmentation and targeting 145
8 Role of employees and customers in service delivery in
the sports industry 164
9 Distribution of services in sport management 181
10 Promotions, communication, and servicescapes in sport management 190
11 Service strategies in sport management 211
References
2 Service marketing environment for the sports industry 22
3 The service marketing mix and purchase process in sport
management 45
4 Sport management research 64
5 Customer relationship management in sport management 96
6 Service quality in sport management 125
7 Sport service segmentation and targeting 145
8 Role of employees and customers in service delivery in
the sports industry 164
9 Distribution of services in sport management 181
10 Promotions, communication, and servicescapes in sport management 190
11 Service strategies in sport management 211
References
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
