Relationship Marketing in Franchising and Retailing
portes grátis
Relationship Marketing in Franchising and Retailing
Weaven, Scott; Thaichon, Park; Frazer, Lorelle
Taylor & Francis Ltd
10/2024
130
Mole
9781032427997
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Introduction: Relationship marketing in franchising and retailing 1. Consumer attitude and intention toward ridesharing 2. Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector 3. Franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks 4. Why franchisors recruit franchisees from the ranks of their employees 5. Franchisee advisory councils and justice: franchisees finding their voice 6. Determinants of overall franchisee satisfaction: application of the performance feedback theory
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Relationship marketing;Franchising;Franchisor;Franchisee;Franchisee Satisfaction;Franchise System;Franchisor Franchisee Relationships;Franchise Networks;Franchising Relationship;Ave;Pu;SEM;Franchising Sector;Franchise Partners;Common Method Bias;Interpersonal Justice;Ridesharing Services;Service Innovation;Internally Recruited;Unit Growth;Sharing Economy;Consumer's WOM;Social Benchmark;Non-user Samples;Franchise Chains;Multi-unit Franchisees;Stakeholder Theory;Informational Justice
Introduction: Relationship marketing in franchising and retailing 1. Consumer attitude and intention toward ridesharing 2. Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector 3. Franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks 4. Why franchisors recruit franchisees from the ranks of their employees 5. Franchisee advisory councils and justice: franchisees finding their voice 6. Determinants of overall franchisee satisfaction: application of the performance feedback theory
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Relationship marketing;Franchising;Franchisor;Franchisee;Franchisee Satisfaction;Franchise System;Franchisor Franchisee Relationships;Franchise Networks;Franchising Relationship;Ave;Pu;SEM;Franchising Sector;Franchise Partners;Common Method Bias;Interpersonal Justice;Ridesharing Services;Service Innovation;Internally Recruited;Unit Growth;Sharing Economy;Consumer's WOM;Social Benchmark;Non-user Samples;Franchise Chains;Multi-unit Franchisees;Stakeholder Theory;Informational Justice
