Predictive Technology in Social Media

Predictive Technology in Social Media

Fernandez-Rovira, Cristina; Giraldo-Luque, Santiago

Taylor & Francis Ltd

10/2024

192

Mole

9781032103457

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Introduction: From Delphi to Zuckerberg - Conquering the Future Part 1: General Discussions on Prediction-Oriented Algorithms and Attention 1. Algorithmic Culture: Limits and Notes for the Discussion 2. The Functioning of Attention as a Behavioural Prediction Mechanism in Social Media Part 2: Predictive Consumption? 3. Predictive Analytics in Digital Advertising: Are Platforms Really Interested in Accuracy? 4. Consumption Prediction on Netflix: Audience Tracking Analysis Based on the Recommendation Algorithm in Times of Pandemic 5. Social Complex Networks Analysis as Predictors of Users' Behaviour in the Digital Society Part 3: Ethical and Political Implications of Prediction 6. Predicting Government Attention in Social Media: A First Step for Understanding Political astroturf in Interest Representation 7. Social Media as a Framework for Predicting and Controlling Social Protest in the 21st Century 8. Reviving Topological Thinking in the Post-Media Condition 9. Ethical Insights for the Social Media Age
Digital Well-being;Digital Society;Social protest;Digital leisure;Interaction;Engagement;Netflix;Donald Trump;Instagram;Twitter;Facebook;Internet;Economy of Attention;Social control;Follow;Social Media;Social Media Networks;Post-media Condition;Attention Economy;WOM;Algorithmic Culture;Social Media Platforms;Big Data;Held;Unlimited;Google Ads;Google Analytics;General Data Protection Regulation;Facebook Ads;Presidential Agenda;Contemporary Social Mobilisation;Predictive Analytics;Digital Advertising;Measurement Periods;Ad Blocking;Digital Platforms;Scan QR Code;Social Network Analysis Model