Postcolonial Marketing Communication

Postcolonial Marketing Communication

Images from the Margin

Das, Arindam; Turkdogan, Ozlem Sandikci; Chaudhuri, Himadri Roy

Springer Verlag, Singapore

04/2024

178

Dura

9789819702848

15 a 20 dias

Descrição não disponível.
Neocoloniality of Marketing Communications in the Global South.- A Caribbean Hauntology: Spectres in Wide Sargasso Sea.- Postcolonial Marketing Communication: An Indian Perspective.- Postcolonial Branding - From the Subcontinent.- Subaltern Agencies, Marketing Communications, and Counter Discourses in the Postcolony.- Cultural Appropriation or Transculturation: the curious resilience of 'Tiki' culture.- A Decolonizing Or Recolonizing Mindset? Semiotic Analysis Of A Qurban Donation Appeals To Africa In Turkey.- A post-socialist reading of displaced images from the Global South: the case of Roma, Eastern Europe's oriental Other.- The Empire Bites Back: A Colonialist Confession.- Can there be an Afterword after words? Looking Back at the Volume.
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Postcolonial;Marketing Communication;Consumer Culture;Consumer Research;Global South;Neocolonialism;Colonialism;Resistance;Subversion;Identity