Political Marketing and the Election of 2020
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Political Marketing and the Election of 2020
Newman, Bruce I.; Baumgartner, Jody C
Taylor & Francis Ltd
11/2024
94
Mole
9781032434735
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Introduction: Political Marketing and the Election of 2020 1. On Political Brands: A Systematic Review of the Literature 2. A Long Story Short: An Analysis of Instagram Stories during the 2020 Campaigns 3. Marketing Female Candidates as "Women": Gender and Partisanship's Influence on Issue Discussion on Twitter in 2020 4. Tipping the Twitter vs. News Media Scale? Conducting a Third Assessment of Intermedia Agenda-Setting Effects during the Presidential Nomination Season 5. An Application of Psychological Reactance Theory to College Student Voter Registration and Mobilization 6. Candidate Evaluations and Social Media Following during the 2020 Presidential Campaign Afterword: Political Marketing, the 2022 Midterms and Future Campaigns
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Political marketing;Election 2020;Campaign of 2020;Campaigns and elections;Perceived Freedom Threat;election in the United States of America;Intermedia Agenda Setting;Online Survey Experiments;Loss Framed Messages;Gain Framed Messages;Instagram Stories;Visual SM Platform;Rest Application Programming Interface;Freedom Threat;Political Brand;Psychological Reactance Theory;Computer Assisted Content Analysis;Registration Study;Brand Perspective;Female Candidates;Non-registered Voters;ProQuest Social Science Journals;Issue Emphasis;QDA Miner;Voter Mobilization Campaigns;Mobilization Study;Norm Message;Feeling Thermometer Ratings;Attention Check Items
Introduction: Political Marketing and the Election of 2020 1. On Political Brands: A Systematic Review of the Literature 2. A Long Story Short: An Analysis of Instagram Stories during the 2020 Campaigns 3. Marketing Female Candidates as "Women": Gender and Partisanship's Influence on Issue Discussion on Twitter in 2020 4. Tipping the Twitter vs. News Media Scale? Conducting a Third Assessment of Intermedia Agenda-Setting Effects during the Presidential Nomination Season 5. An Application of Psychological Reactance Theory to College Student Voter Registration and Mobilization 6. Candidate Evaluations and Social Media Following during the 2020 Presidential Campaign Afterword: Political Marketing, the 2022 Midterms and Future Campaigns
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Political marketing;Election 2020;Campaign of 2020;Campaigns and elections;Perceived Freedom Threat;election in the United States of America;Intermedia Agenda Setting;Online Survey Experiments;Loss Framed Messages;Gain Framed Messages;Instagram Stories;Visual SM Platform;Rest Application Programming Interface;Freedom Threat;Political Brand;Psychological Reactance Theory;Computer Assisted Content Analysis;Registration Study;Brand Perspective;Female Candidates;Non-registered Voters;ProQuest Social Science Journals;Issue Emphasis;QDA Miner;Voter Mobilization Campaigns;Mobilization Study;Norm Message;Feeling Thermometer Ratings;Attention Check Items
