Omni-Channel Retail and the Supply Chain
portes grátis
Omni-Channel Retail and the Supply Chain
Working Together for a Competitive Advantage
Myerson, Paul
Taylor & Francis Ltd
11/2020
266
Dura
Inglês
9780367641979
15 a 20 dias
508
Descrição não disponível.
Table of Contents Part I: Introduction 1. Where We Are 2. How We Got Here - How We Got Here: From the General Store to Omni-Channel Retail 3. Omni-Channel Vs. Multi-Channel Part II: Traditional vs. Omni-Channel Marketing 4. Marketing 101 5. Omni-Channel Marketing - The Internet and emergence of eCommerce and its impact on Traditional Marketing (including cases in Omni-Channel Marketing) Part III: Traditional vs. Omni-Channel Distribution 6. Supply Chain and Logistics 101 7. The Internet and emergence of eCommerce and its impact on Traditional Supply Chain and Logistics 8. Omni-Channel Supply Chain Challenges Part IV: Transformational Omni-Channel Supply Chain Strategies to Achieve a Competitive Advantage 9. Omni-Channel Supply Chain Strategy: eCommerce and Bricks and Mortar Combined 10. Impact of Omni-Channel Retail on the Supply Chain Network 11. Impact of Omni-Channel Retail on Warehouse Fulfillment Operations 12. Impact of Omni-Channel Retail on Transportation Operations 13. The Make or Buy Decision - E-commerce Fulfillment, Transportation, Technology and Reverse Logistics 14. The Importance of Collaboration and Visibility to the Omni-Channel Retail Supply Chain 15. A Lean and Agile Supply Chain for Retail and Manufacturing to Keep Up with the Omni-Channel World 16. Technology as an Enabler of an Omni-Channel Retail Supply Chain Part V: The Shape of Things to Come 17. Barriers to Change and Mitigating Risk 18. Key Enablers of Omni-Channel Retail and Supply Chain 19. What Tomorrow May Bring Us
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Supply Chain;Fulfillment Centers;bullwhip effect;Warehouse Management System;e-commerce;Up;customer service;Retail Supply Chain;omni-channel retail;Agile Supply Chains;global supply chain;Omni-channel Experience;Supply Chain Strategy;Business Processes;Order Fulfillment;RFID;ERP;E-commerce Orders;Multi-channel Retail;3PL Service Provider;Face To Face;Supply Chain Collaboration;BORIS;Leveraging Big Data;Wo;Supply Chain Network;CRM;QR Code;Transportation Services;CRM System
Table of Contents Part I: Introduction 1. Where We Are 2. How We Got Here - How We Got Here: From the General Store to Omni-Channel Retail 3. Omni-Channel Vs. Multi-Channel Part II: Traditional vs. Omni-Channel Marketing 4. Marketing 101 5. Omni-Channel Marketing - The Internet and emergence of eCommerce and its impact on Traditional Marketing (including cases in Omni-Channel Marketing) Part III: Traditional vs. Omni-Channel Distribution 6. Supply Chain and Logistics 101 7. The Internet and emergence of eCommerce and its impact on Traditional Supply Chain and Logistics 8. Omni-Channel Supply Chain Challenges Part IV: Transformational Omni-Channel Supply Chain Strategies to Achieve a Competitive Advantage 9. Omni-Channel Supply Chain Strategy: eCommerce and Bricks and Mortar Combined 10. Impact of Omni-Channel Retail on the Supply Chain Network 11. Impact of Omni-Channel Retail on Warehouse Fulfillment Operations 12. Impact of Omni-Channel Retail on Transportation Operations 13. The Make or Buy Decision - E-commerce Fulfillment, Transportation, Technology and Reverse Logistics 14. The Importance of Collaboration and Visibility to the Omni-Channel Retail Supply Chain 15. A Lean and Agile Supply Chain for Retail and Manufacturing to Keep Up with the Omni-Channel World 16. Technology as an Enabler of an Omni-Channel Retail Supply Chain Part V: The Shape of Things to Come 17. Barriers to Change and Mitigating Risk 18. Key Enablers of Omni-Channel Retail and Supply Chain 19. What Tomorrow May Bring Us
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Supply Chain;Fulfillment Centers;bullwhip effect;Warehouse Management System;e-commerce;Up;customer service;Retail Supply Chain;omni-channel retail;Agile Supply Chains;global supply chain;Omni-channel Experience;Supply Chain Strategy;Business Processes;Order Fulfillment;RFID;ERP;E-commerce Orders;Multi-channel Retail;3PL Service Provider;Face To Face;Supply Chain Collaboration;BORIS;Leveraging Big Data;Wo;Supply Chain Network;CRM;QR Code;Transportation Services;CRM System
