Nation Branding

PART 1: Scope and scale of nation branding

Chapter 1: The relevance, scope and evolution of nation branding

Chapter 2: Nation brand identity, image and positioning

Chapter 3: Nation brand equity

PART 2: Conceptual roots of nation branding

Chapter 4: Nation branding and the country-of-origin effect

Chapter 5: Nation branding and national identity

Chapter 6: From country-of-origin and national identity to nation branding

PART 3: Ethical and pragmatic issues in nation branding

Chapter 7: Ethical issues in nation branding

Chapter 8: Pragmatic challenges to the nation branding concept

PART 4: Current practice and future horizons for nation branding

Chapter 9: Elements of nation branding strategy

Chapter 10: Future horizons for nation branding

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• Desportos e recreação ao ar livre
• Economia
• Publicidade
• Relações públicas
• Política e governo
• Indústria do turismo

Nation Branding;Country Image;Country-of-Origin;National Identity;Brand Management;Country Branding;Place Branding;Destination Branding;Nation Brand Indexes;Nation Brand Strategy;Country Image Perceptions;St Patrick's Day;Nation Branding Campaigns;Nation Branding Process;Nation Branding Efforts;Dam System;Nation Brand Image;Programme Specific Inclusiveness;Good Country Index;Nation Branding Activities;Brand Touchpoints;Nation Building;Tourism Ireland;Buddhist Circuit;Brand Equity;Brand Architecture;CETSCALE;Citizen Relationship Management;Brand Sweden;USA Brand