Narrative Organizations

Introduction: Storytelling, Storylistening, and the Stories About Your Boss.- PART I: THE NARRATIVE SIDE OF ORGANIZATIONS.- Stories: What Organizations Are Made Of.- The Cartography of Narrative Organizations.- Why the Future Belongs to Narratively Competent Organizations.- INTERMEZZO: CLEARINGS IN THE JUNGLE OF NARRATIVE TERMS.- PART II: CHANGE, TRANSFORMATION, AND RENEWAL.- Rabbit Holes to Narrative Organizations.- Narrative Interviews: The Big Stories.- The Storylistening Workshop: Sharing Experiences.- Event Curve: Identifying Central Experiences.- Learning Histories: Learning from Multiple Perspectives.- Core Story: Finding a Common Denominator.- Case Study: Storytelling in the Press and Public Relations at Porsche AG.- Narrative System Map: Analyzing the Culture of Organizations.- Case Study: Narrative Knowledge Transfer with Leaving Experts.- Actants: Establishing the Field of Relational Forces.- Springboard Story: Using Stories to Win Over People.- 90 Second Backstory: Saying aLot in a Short Time.- Working with Metaphors: Building Parallel Worlds.- Case Study: Storytelling for Urban Development in Bad Bergzabern.- Narrative Change Architecture: Making Change Accessible.- Narrative Strategy Development: Narrating the Path toward the Future.- Case Study on Future Stories: A Narrative Change Process at the Vorarlberger Kinderdorf.- Epilogue: Five First Steps to Become a Narrative Organization.- The Elixir: Seven Classics on the Narrative Perspective.

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Estudos de comunicação
• Estratégia de negócios
• Relações públicas
• Gestão e técnicas de gestão

Narrative construction of the organization;Story-based internal corporate communications;Storytelling and storylistening;Narrative methods;Narrative system map;Learning histories;Narrative workshop