Strategic Communication
portes grátis
Strategic Communication
An Introduction to Theory and Global Practice
Heide, Mats; Falkheimer, Jesper
Taylor & Francis Ltd
08/2022
254
Dura
Inglês
9780367769260
15 a 20 dias
653
Descrição não disponível.
Preface, Introduction, Part I. Fundamentals, Chapter 1. What is communication?, Chapter 2. What is strategy?, Chapter 3. What is strategic communication?, Part II. Communication Processes and Organizations, Chapter 4. Strategic communication in Society and Market Places, Chapter 5. Organizational identity and culture, Chapter 6. Change and crisis communication, Chapter 7. Mediatization, Part III. Future Developments, Chapter 8. The Future of Strategic Communication - Communication Value and the Communicative Organization
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Strategic communication;corporate communication;public relation;marketing communication;communication professionals;branding;the communicative organization;mediatization;crisis communication;change communication;communication management;Mats Heide;Communication Practitioners;Integrated Marketing;Strategic Communication Perspective;Public Relations;International Journal Of Strategic Communication;Face To Face;Holistic Approach;Follow;Organizational Identity;Open Communication Climate;Sensemaking Perspective;Digital Workplace;IMC;Transmission Perspective;Strategy Researchers;Crisis Response Strategies;Benoit's Image Repair Theory;Publicity Model;Chief Communication Officers;Internal Crisis Communication;Informal Communication;Agenda Setting Theory
Preface, Introduction, Part I. Fundamentals, Chapter 1. What is communication?, Chapter 2. What is strategy?, Chapter 3. What is strategic communication?, Part II. Communication Processes and Organizations, Chapter 4. Strategic communication in Society and Market Places, Chapter 5. Organizational identity and culture, Chapter 6. Change and crisis communication, Chapter 7. Mediatization, Part III. Future Developments, Chapter 8. The Future of Strategic Communication - Communication Value and the Communicative Organization
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Strategic communication;corporate communication;public relation;marketing communication;communication professionals;branding;the communicative organization;mediatization;crisis communication;change communication;communication management;Mats Heide;Communication Practitioners;Integrated Marketing;Strategic Communication Perspective;Public Relations;International Journal Of Strategic Communication;Face To Face;Holistic Approach;Follow;Organizational Identity;Open Communication Climate;Sensemaking Perspective;Digital Workplace;IMC;Transmission Perspective;Strategy Researchers;Crisis Response Strategies;Benoit's Image Repair Theory;Publicity Model;Chief Communication Officers;Internal Crisis Communication;Informal Communication;Agenda Setting Theory
