Marketing in a Transition Economy
portes grátis
Marketing in a Transition Economy
New Realities, Challenges, and Prospects
Hossain, Muhammad Ismail; Muzareba, Abureza M.; Akter, Nasrin
Springer Verlag, Singapore
07/2024
545
Dura
9789819735525
15 a 20 dias
Descrição não disponível.
Chapter 1 Marketing Environment.- Chapter 2 Marketing Management Planning.- Chapter 3 Segmentation, Targeting And Positioning.- Chapter 4 Product And Packaging Decision.- Chapter 5 Brand Management.- Chapter 6 Consumer Behaviour (B2C and B2B).- Chapter 7 Supply Chain Management.- Chapter 8 Integrated Marketing Communication.- Digital Marketing.- Chapter 9 Pricing Strategies.- Chapter 10 Customer Relationship Management.- Chapter 11 Services Marketing.- Chapter 12 Marketing Ethics.
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Brand Management;Supply Chain Management;Integrated Marketing Communications;Marketing Ethics;Digital Marketing;Segmentation;Marketing Case Studies;Bangladesh
Chapter 1 Marketing Environment.- Chapter 2 Marketing Management Planning.- Chapter 3 Segmentation, Targeting And Positioning.- Chapter 4 Product And Packaging Decision.- Chapter 5 Brand Management.- Chapter 6 Consumer Behaviour (B2C and B2B).- Chapter 7 Supply Chain Management.- Chapter 8 Integrated Marketing Communication.- Digital Marketing.- Chapter 9 Pricing Strategies.- Chapter 10 Customer Relationship Management.- Chapter 11 Services Marketing.- Chapter 12 Marketing Ethics.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
