Personalized
portes grátis
Personalized
Customer Strategy in the Age of AI
Abraham, Mark; Edelman, David C.
Harvard Business Review Press
10/2024
256
Dura
9781647826277
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
relationships,; customer; using data; customization; data; Boston Consulting; engaging customers; delighting customers; customized; privacy,; empowering customers; consumer strategy; ,AI,; consumers,; personalization at scale; generative AI,genAI,GAI,personalization; branding; personalization,; and services,; personalization index,BCG,; ,personalized,; promises of; reaching customers; customer experience; content strategy; customer journey; understanding customers; artificial intelligence; ,; marketing; customers; strategy; Group; promotion; products
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
relationships,; customer; using data; customization; data; Boston Consulting; engaging customers; delighting customers; customized; privacy,; empowering customers; consumer strategy; ,AI,; consumers,; personalization at scale; generative AI,genAI,GAI,personalization; branding; personalization,; and services,; personalization index,BCG,; ,personalized,; promises of; reaching customers; customer experience; content strategy; customer journey; understanding customers; artificial intelligence; ,; marketing; customers; strategy; Group; promotion; products
