Marketing in University-Industry Technological Collaboration

Marketing in University-Industry Technological Collaboration

Communication and Research Commercialization

Grzegorczyk, Malgorzata A.

Springer Nature Switzerland AG

10/2021

80

Dura

Inglês

9783030836771

15 a 20 dias

272

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Introduction.- Chapter 1 The key to effective university-industry technology transfer and commercialisation. -Chapter 2 The complexity of university - industry relationships. - Chapter 3 - Customer discovery and innovation validation.- Chapter 4 - Marketing communications in research commercialization.- Chapter 5 Lessons and Recommendations.

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science management;commercialisation;stakeholder relationship management;innovation validation;marketing in commercialisation;technology transfer