Marketing in Developing Nations

PART I: Product 1. Product Stigmatisation and Product Exaggeration: The Twin Dilemmas of African Consumers 2. Know Your Mate: The Psychographic Side of Beer Consumption in Nigerian3.One-Stop-Shop, A New Marketing Strategy in Recreational Business in Jos, Plateau State: A Case Study of Vei-So-Nshi Bar PART II: Consumer Behaviour/Young Consumer Behaviour 4. Condom Use and Acceptance: A Case of Nigeria Society 5. Sustainable Shopping Mall Visit: The Case Study of Young Saudi Shoppers 6. Storytelling: Coke and the Alpha Generation's Demand Behaviours PART III: International Marketing 7. International Marketing-Shaping: The Case Study of Indoor Hygiene Solutions in Saudi Arabia 8. Going Global - A Qualitative Analysis of Nigerian Cuisine Beyond the "Jollof Rice" Rivalry PART IV: Entrepreneurship Marketing 9. Entrepreneurial Marketing Strategies: The Case of Ghanian Artisans in Suame Magazine 10. Skyville Company Ltd: A Case of Emerging Product in an Emerging Economy PART V: Political Marketing 11. Does Celebrity Endorsement Influence Voters' Choice of a Political Party? Ghanian Political Marketing Perspectives 12. Gida-Gida Movement: The New Dimension of Personal Selling in Political Campaign Index

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Negócios internacionais
• Economia
• Pesquisa de mercado
• Vendas e gestão do marketing

Marketing;Developing Nations;Africa, Asia and the Middle-East;market;consumer behaviour