Essentials of Marketing
portes grátis
Essentials of Marketing
Theory and Practice for a Marketing Career
Brown, David; Thompson, Alex
Taylor & Francis Ltd
09/2022
484
Dura
Inglês
9780367773410
15 a 20 dias
1065
Descrição não disponível.
Acknowledgements, Introduction, PART 1: MARKETING AND ENVIRONMENT, 1. The Meaning of Marketing, 2. Strategic Planning, 3.Market Research, 4.The Marketing Environment, PART 2: MARKETING STRATEGY AND ANALYSIS, 5. Segmentation, Targeting, and Positioning, 6. Products, 7. Brands and Brand Management, 8. Pricing, PART 3: BEHAVIOUR AND RELATIONSHIPS, 9. Consumer and Buyer Behaviour, 10. Marketing Ethics, Sustainability and Corporate Social Responsibility, 11. Services, Relationship and Internal Marketing, PART 4: COMMUNICATING, SELLING, MEASURING, 12. Principles of Integrated Marketing Communications, 13, Advertising, Sales Promotion, Public Relations and Sponsorship, 14. Personal Selling and Sales Management, 15. Channel Management, 16. Digital Marketing, Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing;Strategic;Buyer Behaviour;Sales Promotion;Public Relations;Digital Marketing;WOM;Marketing Communications Mix;Extended Marketing Mix;Relationship Marketing;Create Customer Satisfaction;Channel Intermediaries;Marketing Communications;Key Account Manager;Brand Equity;Marketing Mix;Buying Situation;Marketing Personas;Macro Environment;Formal Strategy Document;Train Tickets;Marketing Plan;Societal Marketing;Follow;Post-purchase Evaluation;Organisation's Target Markets;Robo Advisors;IMC Mix;19th Century UK;Marketing Management Philosophies;SAB Miller
Acknowledgements, Introduction, PART 1: MARKETING AND ENVIRONMENT, 1. The Meaning of Marketing, 2. Strategic Planning, 3.Market Research, 4.The Marketing Environment, PART 2: MARKETING STRATEGY AND ANALYSIS, 5. Segmentation, Targeting, and Positioning, 6. Products, 7. Brands and Brand Management, 8. Pricing, PART 3: BEHAVIOUR AND RELATIONSHIPS, 9. Consumer and Buyer Behaviour, 10. Marketing Ethics, Sustainability and Corporate Social Responsibility, 11. Services, Relationship and Internal Marketing, PART 4: COMMUNICATING, SELLING, MEASURING, 12. Principles of Integrated Marketing Communications, 13, Advertising, Sales Promotion, Public Relations and Sponsorship, 14. Personal Selling and Sales Management, 15. Channel Management, 16. Digital Marketing, Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing;Strategic;Buyer Behaviour;Sales Promotion;Public Relations;Digital Marketing;WOM;Marketing Communications Mix;Extended Marketing Mix;Relationship Marketing;Create Customer Satisfaction;Channel Intermediaries;Marketing Communications;Key Account Manager;Brand Equity;Marketing Mix;Buying Situation;Marketing Personas;Macro Environment;Formal Strategy Document;Train Tickets;Marketing Plan;Societal Marketing;Follow;Post-purchase Evaluation;Organisation's Target Markets;Robo Advisors;IMC Mix;19th Century UK;Marketing Management Philosophies;SAB Miller
