Marketing Brands in Africa
portes grátis
Marketing Brands in Africa
Perspectives on the Evolution of Branding in an Emerging Market
Appau, Samuelson
Springer Nature Switzerland AG
09/2022
272
Mole
Inglês
9783030772062
15 a 20 dias
379
Descrição não disponível.
Chapter 1. Marketing Brands in Africa: An Introduction.- Chapter 2. Branding Start-ups in Africa.- Chapter 3. In Dangerous Waters: Building an Oil and Gas Brand in Africa.- Chapter 4. Branding and Marketing Religious Organizations in Africa.- Chapter 5. Visit Africa: Place Branding in Africa.- Chapter 6. University Brand Marketing: A Website Analysis of Leading Universities in Africa.- Chapter 7. Marketing Brands to Rural Consumers in Africa.- Chapter 8. Mapping the Positioning of Political Brands in Ghana.- Chapter 9. Before Coca Cola: The History and Evolution of Branding in Africa.- Chapter 10. Using Local Culture in Brand Positioning and Communication.- Chapter 11. Unbranded: The Challenges of Branding for Africa's Informal Economy.- Chapter 12. Brand Africa: The Paradox of Africa's Image in Global Marketing Discourse.- Chapter 13. Branding Betwixt and Between the Local and Global.
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Brand Management;Marketing Strategy;African Brands;Consumer;International Business
Chapter 1. Marketing Brands in Africa: An Introduction.- Chapter 2. Branding Start-ups in Africa.- Chapter 3. In Dangerous Waters: Building an Oil and Gas Brand in Africa.- Chapter 4. Branding and Marketing Religious Organizations in Africa.- Chapter 5. Visit Africa: Place Branding in Africa.- Chapter 6. University Brand Marketing: A Website Analysis of Leading Universities in Africa.- Chapter 7. Marketing Brands to Rural Consumers in Africa.- Chapter 8. Mapping the Positioning of Political Brands in Ghana.- Chapter 9. Before Coca Cola: The History and Evolution of Branding in Africa.- Chapter 10. Using Local Culture in Brand Positioning and Communication.- Chapter 11. Unbranded: The Challenges of Branding for Africa's Informal Economy.- Chapter 12. Brand Africa: The Paradox of Africa's Image in Global Marketing Discourse.- Chapter 13. Branding Betwixt and Between the Local and Global.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
