Managing Customer Relationships Using Customer Care Techniques

Managing Customer Relationships Using Customer Care Techniques

Strategy Development of an International Enterprise

Brzezinski, Stanislaw; Pabian, Barbara; Brzozowska, Anna; Pabian, Arnold

Taylor & Francis Ltd

05/2024

164

Mole

Inglês

9781032713908

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Part 1. Creating Strategies in the Context of Customer Relationships in International Enterprises, Part 2. The Essence of the CRM Concept in Companies, Part 3. The Strategy of a Global Enterprise from the Customer Relationship Perspective, Part 4. Evaluation and Optimization of the Customer Care Strategy in Modern Business
customer;customer relationship management;IT management;security