Luxury Brand and Art Collaborations

Luxury Brand and Art Collaborations

Postmodern Consumer Culture

Carlotto, Federica

Taylor & Francis Ltd

04/2024

114

Dura

9781032227702

15 a 20 dias

Descrição não disponível.
INTRODUCTION

CHAPTER 1: POSTMODERNITY

Spectacular ensembles across genres and styles

The eclectic manipulation of fragments

Above and beyond: hyperreality and its enhanced atmospherics

CASE

Peculiar Contrast, Perfect Light: Virgil Abloh's extravagant display

CHAPTER 2: PLACE

Designing luxury stores as heterotopias of wonder

Localism and nomadism of luxury spaces

The augmented geography of the art fair

CASE

La Galerie Dior and the creation of a new consumption ecosystem

CHAPTER 3: TIME

The digital now and its quantic moments

Unpacking and re-packaging the past

The circular timing of traditions and anniversaries

CASE

Rooted in the time of the planet: Retour Aux Sources and Ruinart

CHAPTER 4: STATUS AND DISTINCTION

Subversive, omnivorous, playful: the new facets of distinction

Enriched ownership, diversified access

The prestige-value and cultural nuances of experience

CASE

Old Masters, new customers: the "Victoria Beckham effect" on Sotheby's business evolution

CHAPTER 5 IDENTITIES

Hyphenated creativity

Collaborative outputs as culture creation

Between outputs and outreach: the identity tension of luxury brands

CASE

"Dolce Vita 4.0": the Roman patronage of Bulgari

CONCLUSIONS
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consumer behaviour;luxury brands;consumer culture;arts management;luxury;postmodernity;luxury brand management