Luxury Brand and Art Collaborations
Luxury Brand and Art Collaborations
Postmodern Consumer Culture
Carlotto, Federica
Taylor & Francis Ltd
04/2024
114
Dura
9781032227702
15 a 20 dias
CHAPTER 1: POSTMODERNITY
Spectacular ensembles across genres and styles
The eclectic manipulation of fragments
Above and beyond: hyperreality and its enhanced atmospherics
CASE
Peculiar Contrast, Perfect Light: Virgil Abloh's extravagant display
CHAPTER 2: PLACE
Designing luxury stores as heterotopias of wonder
Localism and nomadism of luxury spaces
The augmented geography of the art fair
CASE
La Galerie Dior and the creation of a new consumption ecosystem
CHAPTER 3: TIME
The digital now and its quantic moments
Unpacking and re-packaging the past
The circular timing of traditions and anniversaries
CASE
Rooted in the time of the planet: Retour Aux Sources and Ruinart
CHAPTER 4: STATUS AND DISTINCTION
Subversive, omnivorous, playful: the new facets of distinction
Enriched ownership, diversified access
The prestige-value and cultural nuances of experience
CASE
Old Masters, new customers: the "Victoria Beckham effect" on Sotheby's business evolution
CHAPTER 5 IDENTITIES
Hyphenated creativity
Collaborative outputs as culture creation
Between outputs and outreach: the identity tension of luxury brands
CASE
"Dolce Vita 4.0": the Roman patronage of Bulgari
CONCLUSIONS
CHAPTER 1: POSTMODERNITY
Spectacular ensembles across genres and styles
The eclectic manipulation of fragments
Above and beyond: hyperreality and its enhanced atmospherics
CASE
Peculiar Contrast, Perfect Light: Virgil Abloh's extravagant display
CHAPTER 2: PLACE
Designing luxury stores as heterotopias of wonder
Localism and nomadism of luxury spaces
The augmented geography of the art fair
CASE
La Galerie Dior and the creation of a new consumption ecosystem
CHAPTER 3: TIME
The digital now and its quantic moments
Unpacking and re-packaging the past
The circular timing of traditions and anniversaries
CASE
Rooted in the time of the planet: Retour Aux Sources and Ruinart
CHAPTER 4: STATUS AND DISTINCTION
Subversive, omnivorous, playful: the new facets of distinction
Enriched ownership, diversified access
The prestige-value and cultural nuances of experience
CASE
Old Masters, new customers: the "Victoria Beckham effect" on Sotheby's business evolution
CHAPTER 5 IDENTITIES
Hyphenated creativity
Collaborative outputs as culture creation
Between outputs and outreach: the identity tension of luxury brands
CASE
"Dolce Vita 4.0": the Roman patronage of Bulgari
CONCLUSIONS