Language Management

Language Management

From Bricolage to Strategy in British Companies

Wilmot, Natalie Victoria

Multilingual Matters

08/2022

176

Dura

Inglês

9781800415928

15 a 20 dias

430

Descrição não disponível.
Figures and Tables



Chapter 1. Introduction



Chapter 2. Organisational Language Management Practices



Chapter 3. Managing Language Diversity as an SME



Chapter 4. Overcoming Language Barriers through the Use of Boundary Spanners



Chapter 5. Translation and the Challenge of Meaning



Chapter 6. BELF and its Malcontents



Chapter 7. Conclusion



Appendix



References



Index
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Language management; translation; English; boundary spanners; cross-cultural management; Business English as a Lingua Franca; BELF; language barriers; organisational language management practices; language management strategy; translation challenges; English as a global lingua franca; language tasks; interorganisational relationships; managing language diversity; multilingual world; multilingualism; professional communications; language diversity; British companies; International business