How to Grow Enrollment in Online Higher Education

Introduction Section 1: Your Front Door, or Marketing to Lead 1. Online Program Marketing Basics 2. Your Online Learning Program Website 3. Search Engine Optimization for Online Program Marketing 4. Non-Paid Marketing Channels Beyond SEO for Online Program Growth 5. Paid Digital Advertising for Fully Online Programs 6. Education-As-A-Benefit & Partnerships to Expand Online Enrollments Section 2: The Funnel: Lead to Admit 7. An Overview of the Student Recruitment Process for Fully Online Programs 8. Email Marketing for Recruitment for Online Programs 9. Using Phone Calls and Texts to Expand Online Program Enrollments 10. Staffing and Staffing Ratios for Online Program Recruitment Departments 11. What to Measure for Improved Enrollments in Online Programs Section 3: The Technology Behind the Engine 12. Key Technology Needs to Expand Enrollments in Fully Online Programs 13. Process Mapping and Architecture Needs for Fully Online Programs Conclusion

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adult education;lifelong learning;distance education;higher education;technology in education;leadership;education policy