How to Fast-Track Your Academic Career

Contents:

Introduction to How to Fast-Track Your Academic Career 1
Adam Lindgreen, C. Anthony Di Benedetto, Joelle Vanhamme,
and John Nicholson

PART 1 GETTING STARTED
1 Becoming a business-to-business marketing scholar 13
Adam Lindgreen and C. Anthony Di Benedetto
In collaboration with Ko de Ruyter, Lisa Ellram,
Christian Groenroos, Michael Hutt, Douglas M. Lambert,
Ajay Kohli, Selma Kadic Maglajlic, Matthew Robson, and
Michel van der Borgh
2 Balancing like an academic 38
Adam Lindgreen and C. Anthony Di Benedetto

PART 2 GENERATING IDEAS AND SETTING UP FOR
SUCCESS
3 Developing original, courageous ideas 51
Adam Lindgreen, C. Anthony Di Benedetto, and Florian Kock
4 Building research groups 61
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Peter Naude
5 Writing research funding applications 97
Adam Lindgreen, C. Anthony Di Benedetto, Camilla
Verdich, Joelle Vanhamme, Vinod Venkatraman, Steven
Pattinson, Ann Hojbjerg Clarke, and Zaheer Khan
6 Undertaking cross-disciplinary research 118
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Michel van der Borgh
7 Collaborating with practitioners 129
C. Anthony Di Benedetto, Adam Lindgreen, Marianne
Storgaard, and Ann Hojbjerg Clarke

PART 3 WORKING WITH STUDENTS
8 Guiding Ph.D. students 150
C. Anthony Di Benedetto, Adam Lindgreen, and Torsten
Ringberg
In collaboration with Audhesh Paswan, Laura Peracchio,
David Luna, Peter Naude, Rod Brodie, John Nicholson,
Markus Reihlen, Matthew Robson, Ken Peattie, and Hans
Baumgartner
9 Translating research into teaching 173
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Peter Naude

PART 4 GETTING PUBLISHED
10 Framing a manuscript 189
Adam Lindgreen and C. Anthony Di Benedetto
In collaboration with Ad de Jong, Luigi De Luca, Heiner
Evanschitzky, Michael Mol, Robert Morgan, John
Nicholson, and Tobias Schaefers
11 Developing conceptual frameworks for
business-to-business marketing 204
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Elina Jaakkola
12 Writing a case-study methodology section 225
Adam Lindgreen, C. Anthony Di Benedetto, and Michael B.
Beverland
13 Writing articles for premier academic journals 236
Peter LaPlaca, Adam Lindgreen, and Joelle Vanhamme
14 Revising for premier academic journals 257
Peter LaPlaca, Adam Lindgreen, Joelle Vanhamme, and
C. Anthony Di Benedetto
15 Reviewing manuscripts 273
Adam Lindgreen and C. Anthony Di Benedetto
In collaboration with Maja Arslanagic-Kalajdzic, Ad
de Jong, Stephan Henneberg, Kristian Moeller, John
Nicholson, Mark Parry, Audhesh Paswan, Gerrit van
Bruggen, Joelle Vanhamme, and Chun Zhang

PART 5 BEING RELEVANT
16 Getting research cited 295
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Julia A. Fehrer, and Michel van der Borgh
17 Defining, identifying, and measuring societal value 313
Adam Lindgreen, C. Anthony Di Benedetto, Ann Hojbjerg
Clarke, Majbritt Rostgaard Evald, Niels Bjorn-Andersen,
and Douglas M. Lambert

PART 6 OFFERING OUR FINAL THOUGHTS
18 Offering our final thoughts on How to Fast-Track Your
Academic Career 349
Adam Lindgreen and C. Anthony Di Benedetto
Appendix 1: Example of charters for research groups: IMP and CMP 353
C. Anthony Di Benedetto and Adam Lindgreen
Appendix 2: Revising and resubmitting: Go configure: the mix of
purchasing practices to choose for your supply base 357
Adam Lindgreen, Joelle Vanhamme, Erik van Raaij, and Wesley J.
Johnston

Index 388

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Orientação de carreiras
• Industria e estudos industriais
• Ensino medio e superior
• Aconselhamento de carreiras e sucesso

Mid-career scholar; Academic career; success in academia; research culture; research students; publication success; relevance, impact and societal value