Healthcare Relationship Marketing
portes grátis
Healthcare Relationship Marketing
Strategy, Design and Measurement
Haimowitz, Ira J.
Taylor & Francis Ltd
06/2024
260
Mole
9781032838397
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Chapter 1 Healthcare Trends and Relationship Marketing?EUR?s Role; Chapter 2 Foundations of Relationship Marketing; Chapter 3 Discovery: Situation Assessment; Chapter 4 Strategy: Planning the Relationship Marketing Program; Chapter 5 Analytics Planning for Relationship Marketing; Chapter 6 Execution: Placing in the Marketplace; Chapter 7 Measurement of Healthcare Relationship Marketing Programs; Chapter 8 Optimization and the New Cycle; Chapter 9 Conclusions and the Future;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
program;therapeutic;category;consumer;abc;pharmaceutical;in-market;testing;patient;journey;RM Program;CRM;ABC Pharmaceutical;Therapeutic Categories;Kantar Health;Copay Assistance;Adherence Tools;In-Market Testing;RM Campaign;Personal Digital Assistants;PDAs;Manhattan Research;Mail Order Pharmacies;CLM;Patient Journey;Acquisition Tactic;PDA;Touch Points;Media Tactic;CRM Program;Patient Start;Data Set;Business Rules;Fibromyalgia Associations;Long Term Care Centers
Chapter 1 Healthcare Trends and Relationship Marketing?EUR?s Role; Chapter 2 Foundations of Relationship Marketing; Chapter 3 Discovery: Situation Assessment; Chapter 4 Strategy: Planning the Relationship Marketing Program; Chapter 5 Analytics Planning for Relationship Marketing; Chapter 6 Execution: Placing in the Marketplace; Chapter 7 Measurement of Healthcare Relationship Marketing Programs; Chapter 8 Optimization and the New Cycle; Chapter 9 Conclusions and the Future;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
program;therapeutic;category;consumer;abc;pharmaceutical;in-market;testing;patient;journey;RM Program;CRM;ABC Pharmaceutical;Therapeutic Categories;Kantar Health;Copay Assistance;Adherence Tools;In-Market Testing;RM Campaign;Personal Digital Assistants;PDAs;Manhattan Research;Mail Order Pharmacies;CLM;Patient Journey;Acquisition Tactic;PDA;Touch Points;Media Tactic;CRM Program;Patient Start;Data Set;Business Rules;Fibromyalgia Associations;Long Term Care Centers
