Greener Products

Section I: The Case for Greener Products. 1. Introduction. 2. Market Drivers for Greener Products. 3. Regulatory Drivers for Greener Products. Section II: Making Greener Products. 4. Greener Product Design Examples. 5. Sustainable Innovation and Tools for Product Sustainability. 6. Biodiversity and Natural Captial. Section III: Marketing Greener Products. 7. Green Marketing. 8. Consumer Interest in Sustainable Purchases Continues to Grow. 9. Marketing Green: Best Practices from OgilvyEarth. 10. Aspects of Green Marketing. 11. Best Practices and Conclusions.

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Economia
• Gestão da produção e do controlo de qualidade
• Ciência ambiental, engenharia e tecnologia
• Engenharia: geral
• Outras tecnologias de produção
• Tecnologia das fontes de energia renovável e alternativa
• Vendas e marketing
• Engenahria civil, levantamentos e construção
• Educação
• Vendas e gestão do marketing

Sustainability, Climate Change;Marketing, Greenwashing;DFE, Product Design, Industrial Ecology;Environment, Air Pollution, Water Resources, Industrial Waste;Ethics, Corporate Responsibility, ESG;Product Impact, Toxicology, Green Chemistry, Packaging