From Harry Potter to the Wizarding World

Dedication
Preface
Acknowledgements
Notes on the Text

Introduction: Beyond the Page and Screen

1. J.K. Rowling - From Author to Authority
2. Pottermore - Brand Management, Digital Publishing and Transmedia Storytelling
3. Rethinking Theme Parks: "The Wizarding World of Harry Potter," or Fantasy Absolutely Reproduced
4. Negotiating Authenticity, Heritage and Prestige at the "Warner Bros. Studio Tour, London: The Making of Harry Potter"
5. Fantastic Beasts - A Corporate Beast?
6. "I am the new past ... I Am the New Future": Harry Potter and the Cursed Child and Staging a Sequel

Conclusion: From "Harry Potter" to "Wizarding World"

Notes
Bibliography
Index

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• Teoria e crítica de filmes
• Licenças de concessão
• Estudos de meios de comunicação

Franchising text; book-to-film; adaptation; film series; magical universe; theme parks; world-building; interdisciplinary; textual analysis; empirical research; business strategy; contemporary media; cultural influence; mainstream audience; studio tour; stageplay