Fashion Business and Digital Transformation

Part I: Strategic Digital Transformation in the Fashion Industry Chapter 1.1 Introduction to Digital Transformation in the Fashion Industry Chapter 1.2 Digital Transformation Strategies: Unlocking Change in Fashion Part II: Digital Product Development, Manufacturing and Innovation in the Fashion Industry Chapter 2.1 Material Digitalisation for Digital Product Creation Chapter 2.2 The Shift to Digital in Fashion Product Development Chapter 2.3 Process Innovation in Fashion Manufacturing Chapter 2.4 Merchandising Innovation: Digitalising the supply chain and ethical sourcing Part III: Fashion Retail and the Digital Customer Experience Chapter 3.1: Marketing to the Hyper-Connected Consumer Chapter 3.2: Retail Innovation: The Future of the Physical Store Chapter 3.3: Retail Innovation 2: The Future of Online Selling Part IV: Future Skills Development in the Digital Age Chapter 4.1: Digital Skills in Fashion

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• Indústrias da moda e beleza
• Media, informação e indústrias das comunicações
• Economia
• Gestão da produção e do controlo de qualidade
• Gestão da pesquisa e desenvolvimento
• Gestão das compras e abastecimentos

Fashion Business;Digital Transformation;Technology;Innovation;Fashion Industry;Industry