Entrepreneurial Innovation in the International Business of Tourism

Entrepreneurial Innovation in the International Business of Tourism

Foroudi, Pantea; Jerez-Jerez, Maria Jesus

Taylor & Francis Ltd

05/2024

308

Dura

9781032440132

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Introduction: Entrepreneurial Innovation in the International Business of Tourism. Section 1: Strategies and Insights for Emerging Markets. 1. Exploring the Tourism Potential and Innovative Contributions of Social Enterprises in South-East Nigeria. 2. Exploring Destination Managers' Approach to Shock Advertising: The Case of Southeast Asian Countries and Turkey. 3. Post-Brexit Tourism: Customer Perspectives. Section 2: Sustainable Practices and Environmental Considerations. 4. Environmental Sustainability in the Tourism Sector. 5. Water Use in Tourism. 6. Smart Tourism: Advancing Sustainable "Smart" Tourism by a Critical Analysis of the Disparity Between the Factors Driving Consumer Decision-Making and the Offerings and Challenges within the Industry. Section 3: Innovations, Technologies and Branding in Tourism. 7. Immersive Technology in Tourism: Applications of Immersive Technologies and Impacted Tourism Experience. 8. Destination Branding Authenticity: Building Relationship Orientation Among Visitor Attractions, Tourism and Millenials. 9. Unleashing Innovation Through Internal Branding and Resident Involvement. 10. Transport: Digital Trends. Section 4: Management, Policy and Research Insights in Tourism. 11. Managing Cultural Diversity and Communication Inside the Tourism Industry. 12. Changing Government Attitudes: Development and Management of New Knowledge on Security and Safety in Tourism. 13. Synergies to Promote Successful PMI in the Tourism Industry. 14. Entrepreneurship in Tourism and Hospitality Research: A Bibliometric Analysis.
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entrepreneurship;innovation;tourism