Data-Driven Personalization
portes grátis
Data-Driven Personalization
How to Use Consumer Insights to Generate Customer Loyalty
Hou, Zontee
Kogan Page Ltd
05/2024
280
Dura
Inglês
9781398614628
15 a 20 dias
Descrição não disponível.
Chapter - 00: Introduction;
Chapter - 01: The case for data-driven personalization;
Section - 01: Understanding your customers;
Chapter - 02: Starting with the right audiences;
Chapter - 03: Researching and segmenting your audiences;
Chapter - 04: Gaining insights when your resources are limited;
Section - 02: Building the toolkit for personalization;
Chapter - 05: Preparing for personalization - the strategy behind the data;
Chapter - 06: Setting up data systems for today and tomorrow;
Chapter - 07: Mapping multi-faceted customer journeys;
Chapter - 08: Creating content that feels personal;
Chapter - 09: Delivering seamless omnichannel experiences;
Chapter - 10: Balancing privacy and personalization ;
Section - 03: Fostering emotional resonance;
Chapter - 11: Uncovering what drives your customers;
Chapter - 12: Uncovering what drives your customers;
Chapter - 13: Harnessing the power of social proof;
Chapter - 14: Developing and testing more relevant messaging;
Section - 04: Tapping into community;
Chapter - 15: The sway of belonging;
Chapter - 16: Getting the most out of communities;
Chapter - 17: Cultivating community builders;
Section - 05: Deepening customer profiles;
Chapter - 18: The appeal of status;
Chapter - 19: Increasing the value of your customers;
Chapter - 20: Assembling your deep customer profile;
Section - 06: Empowering your data-driven personalization team;
Chapter - 21: Fostering a culture of curiosity;
Chapter - 22: Equipping your data-driven personalization team for success;
Chapter - 23: Assembling your tech stack;
Chapter - 24: Putting it all together: creating your action plan;
Chapter - 01: The case for data-driven personalization;
Section - 01: Understanding your customers;
Chapter - 02: Starting with the right audiences;
Chapter - 03: Researching and segmenting your audiences;
Chapter - 04: Gaining insights when your resources are limited;
Section - 02: Building the toolkit for personalization;
Chapter - 05: Preparing for personalization - the strategy behind the data;
Chapter - 06: Setting up data systems for today and tomorrow;
Chapter - 07: Mapping multi-faceted customer journeys;
Chapter - 08: Creating content that feels personal;
Chapter - 09: Delivering seamless omnichannel experiences;
Chapter - 10: Balancing privacy and personalization ;
Section - 03: Fostering emotional resonance;
Chapter - 11: Uncovering what drives your customers;
Chapter - 12: Uncovering what drives your customers;
Chapter - 13: Harnessing the power of social proof;
Chapter - 14: Developing and testing more relevant messaging;
Section - 04: Tapping into community;
Chapter - 15: The sway of belonging;
Chapter - 16: Getting the most out of communities;
Chapter - 17: Cultivating community builders;
Section - 05: Deepening customer profiles;
Chapter - 18: The appeal of status;
Chapter - 19: Increasing the value of your customers;
Chapter - 20: Assembling your deep customer profile;
Section - 06: Empowering your data-driven personalization team;
Chapter - 21: Fostering a culture of curiosity;
Chapter - 22: Equipping your data-driven personalization team for success;
Chapter - 23: Assembling your tech stack;
Chapter - 24: Putting it all together: creating your action plan;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Digital marketing; Social media marketing; Audience research; Community-based marketing; Customer journeys; Buyer personas; Customer experience; Marketing strategy; Customer relations; Brand strategy
Chapter - 00: Introduction;
Chapter - 01: The case for data-driven personalization;
Section - 01: Understanding your customers;
Chapter - 02: Starting with the right audiences;
Chapter - 03: Researching and segmenting your audiences;
Chapter - 04: Gaining insights when your resources are limited;
Section - 02: Building the toolkit for personalization;
Chapter - 05: Preparing for personalization - the strategy behind the data;
Chapter - 06: Setting up data systems for today and tomorrow;
Chapter - 07: Mapping multi-faceted customer journeys;
Chapter - 08: Creating content that feels personal;
Chapter - 09: Delivering seamless omnichannel experiences;
Chapter - 10: Balancing privacy and personalization ;
Section - 03: Fostering emotional resonance;
Chapter - 11: Uncovering what drives your customers;
Chapter - 12: Uncovering what drives your customers;
Chapter - 13: Harnessing the power of social proof;
Chapter - 14: Developing and testing more relevant messaging;
Section - 04: Tapping into community;
Chapter - 15: The sway of belonging;
Chapter - 16: Getting the most out of communities;
Chapter - 17: Cultivating community builders;
Section - 05: Deepening customer profiles;
Chapter - 18: The appeal of status;
Chapter - 19: Increasing the value of your customers;
Chapter - 20: Assembling your deep customer profile;
Section - 06: Empowering your data-driven personalization team;
Chapter - 21: Fostering a culture of curiosity;
Chapter - 22: Equipping your data-driven personalization team for success;
Chapter - 23: Assembling your tech stack;
Chapter - 24: Putting it all together: creating your action plan;
Chapter - 01: The case for data-driven personalization;
Section - 01: Understanding your customers;
Chapter - 02: Starting with the right audiences;
Chapter - 03: Researching and segmenting your audiences;
Chapter - 04: Gaining insights when your resources are limited;
Section - 02: Building the toolkit for personalization;
Chapter - 05: Preparing for personalization - the strategy behind the data;
Chapter - 06: Setting up data systems for today and tomorrow;
Chapter - 07: Mapping multi-faceted customer journeys;
Chapter - 08: Creating content that feels personal;
Chapter - 09: Delivering seamless omnichannel experiences;
Chapter - 10: Balancing privacy and personalization ;
Section - 03: Fostering emotional resonance;
Chapter - 11: Uncovering what drives your customers;
Chapter - 12: Uncovering what drives your customers;
Chapter - 13: Harnessing the power of social proof;
Chapter - 14: Developing and testing more relevant messaging;
Section - 04: Tapping into community;
Chapter - 15: The sway of belonging;
Chapter - 16: Getting the most out of communities;
Chapter - 17: Cultivating community builders;
Section - 05: Deepening customer profiles;
Chapter - 18: The appeal of status;
Chapter - 19: Increasing the value of your customers;
Chapter - 20: Assembling your deep customer profile;
Section - 06: Empowering your data-driven personalization team;
Chapter - 21: Fostering a culture of curiosity;
Chapter - 22: Equipping your data-driven personalization team for success;
Chapter - 23: Assembling your tech stack;
Chapter - 24: Putting it all together: creating your action plan;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
