Customer Experience Management in the Caribbean

Customer Experience Management in the Caribbean

Concepts, Case Studies and Challenges

Crick, Anne P.; Hietbrink, Koen; McLeod, Michelle; Cowell, Noel M.; Jordan, Dr Leslie-Ann; Anderson, Paul; Huggins, Jacqueline; Commissiong, Elaine; Ferguson, G. Anthony; Petgrave, Candice

CABI Publishing

09/2024

160

Dura

9781800626775

15 a 20 dias

Descrição não disponível.
Chapter 1: Customer Experience Management: Opportunities, Challenges and Trends Chapter 2: Delivering Service Experiences in the Shadow of the Plantation Chapter 3: Improving the Customer Experience for Persons Accessing the National Emergency Ambulance Service on the Island of Trinidad Chapter 4: Improving Customer Satisfaction from a Service Productivity Perspective Chapter 5: The Impact of an Environmental Shock on Customer Expectations and Perceptions in selected Hotels in Jamaica Chapter 6: Experiences or Commodities? The Peer-to-Peer Experience in Jamaica Chapter 7: The Role of CX Leadership Chapter 8: Enhancing the Student Experience: A Case Study of The University of the West Indies, St. Augustine Campus, Trinidad Chapter 9: Improving Customer Service in the Caribbean through the Implementation of Total Quality Management (TQM) Principles Chapter 10: Human Resources Management and the Customer Experience within the Hospitality Industry Chapter 11: Culture Counts: Building out the Marriott Brand in Kingston, Jamaica Chapter 12: Delivering on CX Promises: Case Studies of NCB, The VM Group, MIB and the Grace Kennedy Group Chapter 13: Customer Experience and Loyalty to Digicel Jamaica: A Behavioural Perspective Chapter 14: The Way Forward
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customer experience; customer experience management; good service in tourism; customer service in hospitality; experience economy in the financial sector; customer satisfaction; customer experience in Caribbean; customer management; customer relationship marketing; customer relationship management; service excellence; customer lifetime value; service culture; service leadership; experience economy; digital transformation in service; tourism in the Caribbean