Crisis Communication Cases from Asia

Crisis Communication Cases from Asia

A Cultural Approach

Sriramesh, Krishnamurthy; Yeo, Su Lin

Taylor & Francis Ltd

10/2024

20

Mole

9781032533889

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Introduction 1. Extending the Horizons of Crisis Communication Scholarship and Practice: A Socio-cultural Perspective 2. VIETNAM: Lost in Translation: Coca Cola's Advertisement Sparks Crisis 3. INDIA: McDonald's Faces Boycott Over Halal Meat 4. MALAYSIA: Environmentalists Rally Against MNC Over Radioactive Waste 5. SINGAPORE: MNC Halts Retrenchment Over Employees' Anger 6. JAPAN: Nike's Anti-Racism Ad Sparks Backlash 7. CHINA: H&M "Canceled" by Chinese Consumers Over Uyghur Cotton 8. INDONESIA: Diversity vs Ideology: Muslims Demand Starbucks Boycott Over LGBTQ+ Stance 9. THAILAND: FoodPanda Faces Boycott for "Terrorist" Comment 10. SOUTH KOREA: Ignoring History Imperils Uniqlo's Business. Epilogue

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public relations;Asian studies;crisis response;crisis management;casebook;Asian culture;PR;international business;international communication;Asian business