Corporate Culture and Globalization

Corporate Culture and Globalization

Ideology and Identity in a Global Fashion Retailer

Zhu, Yi

Taylor & Francis Ltd

10/2024

176

Mole

9781032304441

Pré-lançamento - envio 15 a 20 dias após a sua edição

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List of Illustrations

1. Introduction

2. Formation of Corporate Ideology

3. Reframing Ichi Ideology in Hong Kong

4. Touring the Store's Space and Sense of Place

5. Ichi Training and Identity Formation

6. Monitoring Ideology Dissemination

7. Promotional Activities and a Collective Presentation of the Self

8. Store Managers and Their Kingdoms

9. Becoming a Real Global Company

Index
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organisational studies;Japanese management;anthropology;cross-cultural management;retail;Japanese studies;corporate culture;business ethnography;globalization;fashion retail;Store Managers;Senior Salesperson;Local Store Manager;Assistant Store Manager;Corporate Ideology;Mystery Shopper;Sales Floor;Fitting Room;Promotional Candidates;Store Employees;Cash Register;Multifunctional Workers;Pay For Performance;Daily Work Schedule;Mainland Chinese Tourists;Front Line Work;Japanese Employment System;Check Sheet;Japanese Expatriates;Casual Wear;Fast Fashion;Male Part-timer;Morning Preparation;Mainland China;Non-university Graduates