Corporate Cancel Culture and Brand Boycotts
portes grátis
Corporate Cancel Culture and Brand Boycotts
The Dark Side of Social Media for Brands
Scheinbaum, Angeline Close
Taylor & Francis Ltd
09/2024
228
Dura
9781032670515
Pré-lançamento - envio 15 a 20 dias após a sua edição
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PART 1: Cancelling Cancel Culture: How it Can Hurt People, Brands, and Sport Organizations 1. Corporate Cancel Culture: A Framework of Dimensions of Moral Cognition in Cancel Culture and a Catalog of Corporate Cancellation Events 2. Cancel Culture for Human Brands and Firms: Punishment versus Accountability 3. Dark Side of Social Media: Cancel Culture in Sports Organizations PART 2: Misinformation and Social Media: How Coordinated Influence Operations Use Social 4. Paths to Influence: How Coordinated Influence Operations Affect the Prominence of Ideas 5. The Spread of Misinformation and Its Potential Threats: A Motivational Theory Approach PART 3: Influencers and Memes: How Even the Fun Aspect of Social Media has Downsides for Brands and Societal-Well Being 6. The Dark Side of Social Media Influencers for Brands 7. The Dark Side of Social Media Livestream for Brands and Profits 8. The Dark Side of Memes for Brands and Society
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Cancel Culture;Branding;Crisis Communications;Corporate Communications;Social Media;Public Relations;Social Media Firestorms;Business;Marketing;Integrated Brand Communication
PART 1: Cancelling Cancel Culture: How it Can Hurt People, Brands, and Sport Organizations 1. Corporate Cancel Culture: A Framework of Dimensions of Moral Cognition in Cancel Culture and a Catalog of Corporate Cancellation Events 2. Cancel Culture for Human Brands and Firms: Punishment versus Accountability 3. Dark Side of Social Media: Cancel Culture in Sports Organizations PART 2: Misinformation and Social Media: How Coordinated Influence Operations Use Social 4. Paths to Influence: How Coordinated Influence Operations Affect the Prominence of Ideas 5. The Spread of Misinformation and Its Potential Threats: A Motivational Theory Approach PART 3: Influencers and Memes: How Even the Fun Aspect of Social Media has Downsides for Brands and Societal-Well Being 6. The Dark Side of Social Media Influencers for Brands 7. The Dark Side of Social Media Livestream for Brands and Profits 8. The Dark Side of Memes for Brands and Society
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.