Competitive Business Management
portes grátis
Competitive Business Management
A Global Perspective
Brondoni, Silvio M.
Taylor & Francis Ltd
08/2020
210
Mole
Inglês
9780367589516
15 a 20 dias
420
Descrição não disponível.
Acknowledgements, Preface, Part I: Conceptual Framework 1. Competitive business management and global competition: An introduction 2. The sharing economy. A new strategy to compete in the global market. 3. Corporate governance, ownership and global markets 4. Global management and "economic patriotism". 5. Outside-in open innovation in competitive business management 6. Hybrid innovation in global business management 7. Global firms and cross-cultural management Part II: Managerial Issues 8. Destructuring of marketing channels and growth of multichannelling. In search for a new model for distribution systems. 9. Large-scale retailers, marketing channels and competitive customer value. 10. Business coalitions for sustainable global procurement. 11. Competitive pricing and advance selling. 12. Brand strategies and market-driven management. 13. Global firms and new standards of corporate social responsibility. Authors.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Global Business Management;Vice Versa;Management policies;Marketing Channel;Time-based competition;Competitive Customer;Market-driven management;Time Based Competition;Global competition;Non-loyal Consumers;Global capitalism;Excess Supply;New economic nationalism;UN;Sharing Economy;Collaborative Economy;Large Scale Retailers;GRI Standard;Corporate Governance;Global Business Economy;EICC;Insider Systems;Competition Space;Hybrid Innovation;Topic Specific Standards;Cross-cultural Management;Corporate Governance Systems;Stock Market Characteristics;ECB President;Inbound Open Innovation;Toyota Production System
Acknowledgements, Preface, Part I: Conceptual Framework 1. Competitive business management and global competition: An introduction 2. The sharing economy. A new strategy to compete in the global market. 3. Corporate governance, ownership and global markets 4. Global management and "economic patriotism". 5. Outside-in open innovation in competitive business management 6. Hybrid innovation in global business management 7. Global firms and cross-cultural management Part II: Managerial Issues 8. Destructuring of marketing channels and growth of multichannelling. In search for a new model for distribution systems. 9. Large-scale retailers, marketing channels and competitive customer value. 10. Business coalitions for sustainable global procurement. 11. Competitive pricing and advance selling. 12. Brand strategies and market-driven management. 13. Global firms and new standards of corporate social responsibility. Authors.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Global Business Management;Vice Versa;Management policies;Marketing Channel;Time-based competition;Competitive Customer;Market-driven management;Time Based Competition;Global competition;Non-loyal Consumers;Global capitalism;Excess Supply;New economic nationalism;UN;Sharing Economy;Collaborative Economy;Large Scale Retailers;GRI Standard;Corporate Governance;Global Business Economy;EICC;Insider Systems;Competition Space;Hybrid Innovation;Topic Specific Standards;Cross-cultural Management;Corporate Governance Systems;Stock Market Characteristics;ECB President;Inbound Open Innovation;Toyota Production System
