Case Studies in Entrepreneurship
portes grátis
Case Studies in Entrepreneurship
Reed, Marlene M.; Brunson, Rochelle R.
Edward Elgar Publishing Ltd
07/2021
144
Dura
Inglês
9781839101410
15 a 20 dias
Descrição não disponível.
Contents: Introduction to Case Studies in Entrepreneurship 1. Beginning with an idea - Warby Parker: revolutionizing the way eyeglasses are sold and social entrepreneurship is carried out 2. Entrepreneurial mindset - WeWork: can a shared space provider survive a recession? 3. Recognizing a good opportunity - White Trash Services: targeting a new market? 4. Planning for the long run - Rakuten: how long can rapid growth be sustained? 5. Securing funding - Kickstarter: creating a platform for crowdfunding dreams 6. Securing funding (continued) - Nightlight Donuts: the trials of a collegiate entrepreneur 7. Developing a new business model - Etsy: will the desire for economic success overwhelm creativity? 8. Assessing the role of the entrepreneur - Revival Restaurant: revitalizing a dormant neighborhood 9. Maintaining a business during a recession - Kleinfeld Bridal: absolutely "yes"! 10. Attaining long-term success - Magnolia and The Silos: sustaining rapid growth 11. Exploring new business - Lily Jade: developing an online apparel business driven by social media 12. Starting a social enterprise - The TLC Rocket Stove: results-based financing through carbon credits 13. The role of a first mover - The Fleet Sheet: seeking sustainability for a first mover 14. Preparing an exit strategy - BCH TeleCommunications: an American ex-patriot deciding when and how to leave the Czech Republic Index
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Cases; Opportunity recognition; Funding for new businesses; collegiate entrepreneurs; social entrepreneurship; unique entrepreneurial endeavours; Sustaining ventures
Contents: Introduction to Case Studies in Entrepreneurship 1. Beginning with an idea - Warby Parker: revolutionizing the way eyeglasses are sold and social entrepreneurship is carried out 2. Entrepreneurial mindset - WeWork: can a shared space provider survive a recession? 3. Recognizing a good opportunity - White Trash Services: targeting a new market? 4. Planning for the long run - Rakuten: how long can rapid growth be sustained? 5. Securing funding - Kickstarter: creating a platform for crowdfunding dreams 6. Securing funding (continued) - Nightlight Donuts: the trials of a collegiate entrepreneur 7. Developing a new business model - Etsy: will the desire for economic success overwhelm creativity? 8. Assessing the role of the entrepreneur - Revival Restaurant: revitalizing a dormant neighborhood 9. Maintaining a business during a recession - Kleinfeld Bridal: absolutely "yes"! 10. Attaining long-term success - Magnolia and The Silos: sustaining rapid growth 11. Exploring new business - Lily Jade: developing an online apparel business driven by social media 12. Starting a social enterprise - The TLC Rocket Stove: results-based financing through carbon credits 13. The role of a first mover - The Fleet Sheet: seeking sustainability for a first mover 14. Preparing an exit strategy - BCH TeleCommunications: an American ex-patriot deciding when and how to leave the Czech Republic Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
