Airport Marketing
portes grátis
Airport Marketing
Graham, Anne; Halpern, Nigel
Taylor & Francis Ltd
11/2021
416
Mole
Inglês
9780367483708
15 a 20 dias
810
Descrição não disponível.
1 Introduction. 2 The airport marketing environment. 3 Airport customers and segmentation. 4 Airport marketing research and route development. 5 Airport strategic marketing planning. 6 The airport product, brand and experience. 7 Airport pricing and incentives. 8 Airport distribution and customer relationships. 9 Airport promotional mix, partnerships and engagement. 10 Airport digital marketing. 11 Airport marketing for a more sustainable future. 12 Airport crisis communications and marketing.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
products;operator;fort;worth;international;london;city;heathrow;singapore;changi;Airport Product;Airport Marketing;Capa;ACI Europe;Dallas Fort Worth International Airport;Airport Industry;Changi Airport;Engagement Marketing;National Academies;Federal Aviation Administration;FAA;Brussels South Charleroi Airport;Passenger Experience;Ground Handling Services;Non-aeronautical Revenues;Airport Charges;UK Airport;Airport Market;Narita International Airport;Airport Customers;Amsterdam Airport Schiphol;Gatwick Airport;London Gatwick Airport;Leonardo Da Vinci Fiumicino Airport;Airport Website
1 Introduction. 2 The airport marketing environment. 3 Airport customers and segmentation. 4 Airport marketing research and route development. 5 Airport strategic marketing planning. 6 The airport product, brand and experience. 7 Airport pricing and incentives. 8 Airport distribution and customer relationships. 9 Airport promotional mix, partnerships and engagement. 10 Airport digital marketing. 11 Airport marketing for a more sustainable future. 12 Airport crisis communications and marketing.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
products;operator;fort;worth;international;london;city;heathrow;singapore;changi;Airport Product;Airport Marketing;Capa;ACI Europe;Dallas Fort Worth International Airport;Airport Industry;Changi Airport;Engagement Marketing;National Academies;Federal Aviation Administration;FAA;Brussels South Charleroi Airport;Passenger Experience;Ground Handling Services;Non-aeronautical Revenues;Airport Charges;UK Airport;Airport Market;Narita International Airport;Airport Customers;Amsterdam Airport Schiphol;Gatwick Airport;London Gatwick Airport;Leonardo Da Vinci Fiumicino Airport;Airport Website
