Word-of-Mouth in Contemporary Hollywood

Introduction: What is Word-of-Mouth?

1. Word-of-Mouth and Bourdieu-economics

2. The Package-Unit-Fan System of Hollywood Film Financing

3. Grassroots Intermediaries and Contemporary Hollywood Film Marketing

4. Crowdsourced Cinema and the 'New' World of Hollywood Film Distribution

5. Please Turn Your Phones On: The Future of Hollywood Film Exhibition

Conclusion: The Gift Economy, Commodity Culture, and Word-of-Mouth

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• Filmes, cinema
• Cultura popular
• Estudos de meios de comunicação
• Media, informação e indústrias das comunicações

media industry studies;film audience research;qualitative methodology;fan engagement strategies;grassroots marketing;crowdsourced distribution;participatory film financing models