Winning the Advertising Game
portes grátis
Winning the Advertising Game
Lessons from the Super Bowl Ad Champions
Stewart, David W.; Mafael, Alexander; Taylor, Charles R.; Raithel, Sascha
Springer International Publishing AG
02/2025
214
Dura
9783031775055
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
1. PRE-GAME: A Brief History of (Super Bowl) Advertising.- 2. COIN TOSS: Advertising Matters.- 3. FIRST QUARTER: Make a Game Plan.- 4. SECOND QUARTER: Make a Roadmap.- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out.- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad Investment.- 7. FOURTH QUARTER: From Screen to Society.- 8. OVER-TIME: Don't Drop Bricks.- 9. AWARD CEREMONY: Everybody's Watching - The Best Super Bowl Ads of All Time.- 10. POST GAME: Growing the Audience - Globalizing the NFL Brand and Super Bowl Advertising.- 11. COACH'S PLAYBOOK: Top 10 Key Takeaways.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Super Bowl advertising effectiveness;Advertising research insights;Super Bowl ad performance analysis;Competitive advantage in advertising;Societal impact of Super Bowl ads;NFL brand expansion strategies;Practical advertising campaign advice;Diversity and inclusion in advertising
1. PRE-GAME: A Brief History of (Super Bowl) Advertising.- 2. COIN TOSS: Advertising Matters.- 3. FIRST QUARTER: Make a Game Plan.- 4. SECOND QUARTER: Make a Roadmap.- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out.- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad Investment.- 7. FOURTH QUARTER: From Screen to Society.- 8. OVER-TIME: Don't Drop Bricks.- 9. AWARD CEREMONY: Everybody's Watching - The Best Super Bowl Ads of All Time.- 10. POST GAME: Growing the Audience - Globalizing the NFL Brand and Super Bowl Advertising.- 11. COACH'S PLAYBOOK: Top 10 Key Takeaways.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
