Who Speaks for the Customer?
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Who Speaks for the Customer?
Improving Results with a Customer-Centered Framework
Lefton, Irene F.
Taylor & Francis Ltd
02/2026
282
Mole
Inglês
9781041028772
15 a 20 dias
Descrição não disponível.
SECTION 1. THE FOUNDATION FOR A CUSTOMER-DRIVEN BUSINESS, 1. The Era of the Customer, 2. Who Is Your Customer?, 3. Leveraging the Customer Voice, 4. The Economics of Customers, 5. Understanding the Customer's Journey, SECTION 2. PUTTING THE CUSTOMER AT THE CENTER OF YOUR BUSINESS, 6. Building an Effective Customer Journey, 7. Measuring Business Results around Customers, 8. Managing Customer Information-Data Analytics and AI, 9. Organizing to Ensure a Customer-Centric Focus, 10. Aligning Customer Strategy, 11. Business Is about People, 12. Minimizing Friction That Impacts Customers, 13. Customer Operations-Retention, Expansion, and Advocacy, 14. Communication-A Fundamental Skill, SECTION 3. WHO SPEAKS FOR THE CUSTOMER?, 15. Becoming Customer Centered-Bringing It All Together
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customer experience management;business transformation strategy;organizational change models;service design analytics;employee engagement impact;retention and advocacy tactics;customer centric strategy implementation
SECTION 1. THE FOUNDATION FOR A CUSTOMER-DRIVEN BUSINESS, 1. The Era of the Customer, 2. Who Is Your Customer?, 3. Leveraging the Customer Voice, 4. The Economics of Customers, 5. Understanding the Customer's Journey, SECTION 2. PUTTING THE CUSTOMER AT THE CENTER OF YOUR BUSINESS, 6. Building an Effective Customer Journey, 7. Measuring Business Results around Customers, 8. Managing Customer Information-Data Analytics and AI, 9. Organizing to Ensure a Customer-Centric Focus, 10. Aligning Customer Strategy, 11. Business Is about People, 12. Minimizing Friction That Impacts Customers, 13. Customer Operations-Retention, Expansion, and Advocacy, 14. Communication-A Fundamental Skill, SECTION 3. WHO SPEAKS FOR THE CUSTOMER?, 15. Becoming Customer Centered-Bringing It All Together
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
