Tourism and Hospitality Marketing

Section A: Foundation 1 Introduction 2 Marketing 3 Market Environment 4 Service Quality in Tourism 5 Tourism Market Research 6 Tourist Behaviour 7 Market Segmentation Section B: Elements of Marketing Mix 8 Product- the 1st P 9 Process- the 6th P 10 Physical Evidence- the 7th P 11 People- the 5th P 12 Place- the 2nd P 13 Yield Management 14 Promotion- the 3rd P 15 Non-conventional Marketing 16 Pricing- the 4th P 17 Partnering- the 8th P Section C: Strategy 18 Marketing Plan 19 Marketing Strategy 20 Managing Customer Relationships 21 Quality Management

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• Vendas e marketing
• Indústria hospitalar
• Indústria do turismo

marketing for tourism industry;hotels and resorts;hospitality business;South Asian tourism;consumer behaviour;tourism post-COVID;digital marketing;social media marketing