Tourism Marketing in East and Southeast Asia
portes grátis
Tourism Marketing in East and Southeast Asia
Cheung, Catherine; Choe, Ja Young; Blasio, Chiara Di; Stylidis, Dimitrios; Koc, Erdogan; Law, Rob; Kim, Dr Jungkeun; Isaac, Rami K.; Kim, Prof Seongseop (Sam); Jiang, Jia Ying
CABI Publishing
01/2023
240
Dura
Inglês
9781800622142
15 a 20 dias
Descrição não disponível.
Chapter 1: Implications of Culture for Tourism and Hospitality Marketing Mix and Activities in East and Southeast Asia. Erdogan Koc and Catherine Cheung. Chapter 2: Factors influencing decision-making of millennial travellers participating in community-based rural tourism experiences in Southeast Asia. Nguyen Bao Linh and Maren Viol. Chapter 3: Visual Destination Images: The Case of the ASEAN Tourism Organization Official Instagram Account. Fajar Putra and Rob Law. Chapter 4: Effectiveness of Advertisement Endorsement and Framing to Promote Korea as a Medical Tourism Destination: Cross-cultural Approach. Sam Kim, Saerom Wang and Soo Yun Song. Chapter 5: The interaction between destination image, risk perceptions, and travel intention: The case of Myanmar. Rami Isaac and Chiara Di Blasio. Chapter 6: Exploring the destination image of Mongolia: A content analysis. Hiu Yan (Alice) Lee and Yin Kiu (Kevin) Leung. Chapter 7: Young Indonesian Travellers Information Search Behaviour. Ilma Aulia Zaim. Chapter 8: The Perceived and Project Image of Hiroshima: A Case study of the Dutch market. Isaac Rami. Chapter 9: Destination marketing using festivals in Macau: Relationships between festival performance quality, experiential quality, visitor satisfaction, corporate image and behavioral intention. Jia Ying (Karen) Jiang and Ja Young (Jacey) Choe. Chapter 10: New cyber laws: A plausible discussion regarding the potential implications for international tourists in the Socialist Republic of Vietnam. Paul Strickland. Chapter 11: Growth of the senior tourism market and its implications for destination marketers: Understanding tourism motivation and preferences through comparison of seniors in Korea, Mainland China and the U.S. Felix Elvis Otoo and Seongseop (Sam) Kim.
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Tourism in South-East Asia; tourism marketing in Southeast Asia; national tourism branding; ASEAN tourism; tourism in China; tourism in Indonesia; tourism in Japan; tourism in Korea; tourism in Macao; tourism in Mongolia; tourism in Myanmar; tourism in Vietnam; tourism marketing; regional tourism
Chapter 1: Implications of Culture for Tourism and Hospitality Marketing Mix and Activities in East and Southeast Asia. Erdogan Koc and Catherine Cheung. Chapter 2: Factors influencing decision-making of millennial travellers participating in community-based rural tourism experiences in Southeast Asia. Nguyen Bao Linh and Maren Viol. Chapter 3: Visual Destination Images: The Case of the ASEAN Tourism Organization Official Instagram Account. Fajar Putra and Rob Law. Chapter 4: Effectiveness of Advertisement Endorsement and Framing to Promote Korea as a Medical Tourism Destination: Cross-cultural Approach. Sam Kim, Saerom Wang and Soo Yun Song. Chapter 5: The interaction between destination image, risk perceptions, and travel intention: The case of Myanmar. Rami Isaac and Chiara Di Blasio. Chapter 6: Exploring the destination image of Mongolia: A content analysis. Hiu Yan (Alice) Lee and Yin Kiu (Kevin) Leung. Chapter 7: Young Indonesian Travellers Information Search Behaviour. Ilma Aulia Zaim. Chapter 8: The Perceived and Project Image of Hiroshima: A Case study of the Dutch market. Isaac Rami. Chapter 9: Destination marketing using festivals in Macau: Relationships between festival performance quality, experiential quality, visitor satisfaction, corporate image and behavioral intention. Jia Ying (Karen) Jiang and Ja Young (Jacey) Choe. Chapter 10: New cyber laws: A plausible discussion regarding the potential implications for international tourists in the Socialist Republic of Vietnam. Paul Strickland. Chapter 11: Growth of the senior tourism market and its implications for destination marketers: Understanding tourism motivation and preferences through comparison of seniors in Korea, Mainland China and the U.S. Felix Elvis Otoo and Seongseop (Sam) Kim.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
