Tourism Innovation in the Digital Era

Tourism Innovation in the Digital Era portes grátis

Tourism Innovation in the Digital Era

Big Data, AI and Technological Transformation

Valeri, Marco

Emerald Publishing Limited

10/2023

176

Dura

Inglês

9781837971671

15 a 20 dias

Descrição não disponível.
Chapter 1. The important of big data analysis: developing neuro marketing in tourism industry; Norhidayah Azman, Ahmad Albattat, and Marco Valeri

Chapter 2. The contribution of artificial intelligence in Chinese tourism industry; Panoraia Poulaki, Antonios Kritikos, and Nikolaos Vasilakis

Chapter 3. An overview of research on tourism 4.0 and smart tourism: A visualization analysis; Mert Ogretmenoglu, Busra Kesici, and Gulsah Kocakaya

Chapter 4. Crises and Resilience in the age of Digitalization: perspectivations of past, present and future for Tourism Industry; Manpreet Arora, Jeetesh Kumar, and Marco Valeri

Chapter 5. Corporate Social Responsibility as a Competitiveness Factor in Hotels in Latin America; Laura Guillermina Duarte Caceres and Antonio Emmanuel Perez Brito

Chapter 6. The Role of Digital Transformation on Women Empowerment for Rural Areas: The Case of Turkey; Melike SAK, Alhamzah ALNOOR, Marco Valeri, and Guel ERKOL BAYRAM

Chapter 7. Staycation makers' motivation and their preference for robot/AI-assisted products and services: Some observations from Hanoi, Vietnam; H?ng Th? Bich Tr?n, Binh Nghiem-Phu, and Nhung Th? H?ng D??ng

Chapter 8. The development and management of slow tourism through the "intangible cultural heritage"; Alexandros Filiopoulos and Panoraia Poulaki

Chapter 9. Public policies for the digital transformation of the tourism industry within the EU Tourism Transition Pathway: A comparative analysis; Panagiota Dionysopoulou and Konstantina Tsakopoulou
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Marketing; CSR; Competition; Big Data Analytics; Cultural heritage; Sustainability