Ultimate Guide to Compact Cases

Ultimate Guide to Compact Cases

Case Research, Writing, and Teaching

Morris, Rebecca J.

Emerald Publishing Limited

09/2022

288

Mole

Inglês

9781803828503

15 a 20 dias

411

Descrição não disponível.
Chapter 1. Why write Compact Cases?

Chapter 2. Compact Cases vs. Traditional Cases

Chapter 3. Finding a "Good Idea" for a Compact Case

Chapter 4. Researching a Compact Case

Chapter 5. Writing a Compact Case

Chapter 6. Writing the Teaching Note for a Compact Case

Chapter 7. Writing Compact Cases with Students

Chapter 8. Publishing a Compact Case

Chapter 9. Teaching with Compact Cases

Chapter 10 Looking to the Future

Appendices

Appendix A: Annotated Copy of Chipotle Case

Appendix B: Annotated Copy of Chipotle Teaching Note
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Business cases; Case method; Online case teaching; Short cases; Qualitative research; Teaching with cases; Case publishing