New Typography in Scandinavia

Contents
List of Figures
List of Plates
Acknowledgements
Note on Translation
Introduction

1. Origins and Networks
Origins of the New Typography
Scandinavian Nodes in the Avant-Garde Network

Section One: Printing and Advertising Cultures

2. Modification: The Printing Trade's Versions of the New Typography
The New Typography from Avant-Garde Printing to Trade
The New Typography in Scandinavian Printing Education

3. Compartmentalization: Cultures and Practices of Advertising
Jobbing Print, Commercial Art and Lay-Out
Discreet Professional Communication Networks
Competing Cultures of Design and Production

Section Two: Printing and Society

4. Realignment: Functionalism as Ideology, Style and Resistance
From Elementarism to Functionalism
From Funkis to Functional Typography
Towards the Functional Book

5. Isolation: Future-People and Rational Consumers
The Swedish Cooperative Society: Adopter of 'Wild' New Typography
Print Designs of the Avant-Garde Left
Targeting the Young and Femaile Vote through 'Wild' Photomontage

6. Assimilation
The New Typography Under Occupation
A New Style in Neutral Sweden

Conclusion
Glossary

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• Tipografia e lettering
• Arte e Design: design modernista e Bauhaus
• Design gráfico

graphic design; modernism; 20th century; design history; typography; functionalism; social democracy; Denmark; Norway; Sweden; printing; print designs; avant garde; publishing; commercial design