Muscle Trade

1. Introduction


2. Situating the Research


3. Reimagining the Health and Fitness Industry as a Site of Deviant Leisure





Part 1 - Consumption





4. Desire and Dissatisfaction in the Gym


5. Instrumentality, Competitiveness, and Hyper-conformity


6. The Pleasures of Consumption: The Curious Case of Phillip


7. #Ripped: Social Media, Prosumption, and Bodily Desire





Part 2 - Supply-side





8. Production


9. The Offline IPED Marketplace


10. The IPED Market in Transition: Commercialization, Normalization, and Digitization


11. The Online IPED Market


12. Conclusion

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• Drogas e abuso de substâncias: aspectos sociais
• Estudos de meios de comunicação
• Tráfico de droga / Comércio da droga

Deviant Leisure; Ultra-realist; IPED; Masculinity; Gender; Illicit drug use; Ethnography; Health and fitness