Innovation Approach

Innovation Approach

Overcoming the Limitations of Design Thinking and the Lean Startup

Roach, David C.

Emerald Publishing Limited

12/2024

280

Dura

9781837978007

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Section I. Introduction

Chapter 1. Systems of Innovation

Chapter 2. Limitations of Design Thinking and the Lean Startup

Chapter 3. A Complimentary Model of Innovation Management

Section II. Core Steps and Capabilities

Chapter 4. Secondary Research

Chapter 5. Benchmarking

Chapter 6. Primary Research

Chapter 7. Concept Development

Chapter 8. Concept Evaluation and the MVP

Section III. Advanced Tools and Techniques

Chapter 9. Adoption Theory in Practice

Chapter 10. Learning from Lead Users

Chapter 11. Sustainability

Section IV. System Level Capabilities

Chapter 12. Team Selection, Structure and Governance

Chapter 13. Project Management Essentials

Chapter 14. Heuristic Business Modeling
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Entrepreneurship; Value creation; Business model; Business Management; Sustainability; Adoption; Lead User; Consumer Behaviour