Impact of Digitalization on Current Marketing Strategies
portes grátis
Impact of Digitalization on Current Marketing Strategies
Matosas-Lopez, Luis
Emerald Publishing Limited
03/2024
256
Dura
Inglês
9781837536870
15 a 20 dias
Descrição não disponível.
Chapter 1. Strategic Implications of Chatbots in Marketing: Exploring Applications And Factors of Customer Acceptance; Giulia Pavone and Kathleen Desveaud
Chapter 2. Sensorial Customer Experiences in Online Touchpoints; Larissa Becker and Eduardo Rech
Chapter 3. How to Create a Fave and Catch the Fake: Generative Adversarial Networks (Gans) in Marketing; Mousumi Bose, Lilly Ye, and Yiming Zhuang
Chapter 4. Online Store Selection: Identifying the Constructs; Paulo Botelho Pires and Jose Duarte Santos
Chapter 5. Pricing 360?: A Paradigm Shift in the Way Pricing is Managed in the Digital Economy; Anett Erdmann
Chapter 6. Introducing the Service Robot Innovation Canvas; Chelsea Phillips, Marc Becker, Gaby Odekerken-Schroeder, and Dominik Mahr
Chapter 7. Social Media Marketing: Adoption, Strategies, Approaches, Audience Behavior, and Content, for Political Marketing; Aman Abid and Sanjit K. Roy
Chapter 8. The Importance of CRM Systems to Business Management and Marketing Strategies; Luis Matosas-Lopez
Chapter 9. Safeguarding Privacy: Ethical Considerations in Data-Driven Marketing; Alex Deslee and Julien Cloarec
Chapter 10. Artificial Intelligence and the Perspective of Value Creation: Present Research Focus and Future Directions; Kunjan Rajguru
Chapter 11. The Importance of Corporate Digital Responsibility (CDR) in a Digital Service World; Werner Kunz, Jochen Wirtz, Nicole Hartley, and James Tarbit
Chapter 12. Influence Marketing on Social Media: The Reputation Change After a Corporate or Referral Brand Crisis; Angela Cunha and Beatriz Casais
Chapter 13. Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels. A Review and Research Agenda; Paula Rodriguez-Torrico, Sonia San-Martin, and Rebeca San Jose Cabezudo
Chapter 2. Sensorial Customer Experiences in Online Touchpoints; Larissa Becker and Eduardo Rech
Chapter 3. How to Create a Fave and Catch the Fake: Generative Adversarial Networks (Gans) in Marketing; Mousumi Bose, Lilly Ye, and Yiming Zhuang
Chapter 4. Online Store Selection: Identifying the Constructs; Paulo Botelho Pires and Jose Duarte Santos
Chapter 5. Pricing 360?: A Paradigm Shift in the Way Pricing is Managed in the Digital Economy; Anett Erdmann
Chapter 6. Introducing the Service Robot Innovation Canvas; Chelsea Phillips, Marc Becker, Gaby Odekerken-Schroeder, and Dominik Mahr
Chapter 7. Social Media Marketing: Adoption, Strategies, Approaches, Audience Behavior, and Content, for Political Marketing; Aman Abid and Sanjit K. Roy
Chapter 8. The Importance of CRM Systems to Business Management and Marketing Strategies; Luis Matosas-Lopez
Chapter 9. Safeguarding Privacy: Ethical Considerations in Data-Driven Marketing; Alex Deslee and Julien Cloarec
Chapter 10. Artificial Intelligence and the Perspective of Value Creation: Present Research Focus and Future Directions; Kunjan Rajguru
Chapter 11. The Importance of Corporate Digital Responsibility (CDR) in a Digital Service World; Werner Kunz, Jochen Wirtz, Nicole Hartley, and James Tarbit
Chapter 12. Influence Marketing on Social Media: The Reputation Change After a Corporate or Referral Brand Crisis; Angela Cunha and Beatriz Casais
Chapter 13. Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels. A Review and Research Agenda; Paula Rodriguez-Torrico, Sonia San-Martin, and Rebeca San Jose Cabezudo
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Online Marketing; Digital Marketing; Social Media; Customer Engagement; Chatbots; Data Privacy
Chapter 1. Strategic Implications of Chatbots in Marketing: Exploring Applications And Factors of Customer Acceptance; Giulia Pavone and Kathleen Desveaud
Chapter 2. Sensorial Customer Experiences in Online Touchpoints; Larissa Becker and Eduardo Rech
Chapter 3. How to Create a Fave and Catch the Fake: Generative Adversarial Networks (Gans) in Marketing; Mousumi Bose, Lilly Ye, and Yiming Zhuang
Chapter 4. Online Store Selection: Identifying the Constructs; Paulo Botelho Pires and Jose Duarte Santos
Chapter 5. Pricing 360?: A Paradigm Shift in the Way Pricing is Managed in the Digital Economy; Anett Erdmann
Chapter 6. Introducing the Service Robot Innovation Canvas; Chelsea Phillips, Marc Becker, Gaby Odekerken-Schroeder, and Dominik Mahr
Chapter 7. Social Media Marketing: Adoption, Strategies, Approaches, Audience Behavior, and Content, for Political Marketing; Aman Abid and Sanjit K. Roy
Chapter 8. The Importance of CRM Systems to Business Management and Marketing Strategies; Luis Matosas-Lopez
Chapter 9. Safeguarding Privacy: Ethical Considerations in Data-Driven Marketing; Alex Deslee and Julien Cloarec
Chapter 10. Artificial Intelligence and the Perspective of Value Creation: Present Research Focus and Future Directions; Kunjan Rajguru
Chapter 11. The Importance of Corporate Digital Responsibility (CDR) in a Digital Service World; Werner Kunz, Jochen Wirtz, Nicole Hartley, and James Tarbit
Chapter 12. Influence Marketing on Social Media: The Reputation Change After a Corporate or Referral Brand Crisis; Angela Cunha and Beatriz Casais
Chapter 13. Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels. A Review and Research Agenda; Paula Rodriguez-Torrico, Sonia San-Martin, and Rebeca San Jose Cabezudo
Chapter 2. Sensorial Customer Experiences in Online Touchpoints; Larissa Becker and Eduardo Rech
Chapter 3. How to Create a Fave and Catch the Fake: Generative Adversarial Networks (Gans) in Marketing; Mousumi Bose, Lilly Ye, and Yiming Zhuang
Chapter 4. Online Store Selection: Identifying the Constructs; Paulo Botelho Pires and Jose Duarte Santos
Chapter 5. Pricing 360?: A Paradigm Shift in the Way Pricing is Managed in the Digital Economy; Anett Erdmann
Chapter 6. Introducing the Service Robot Innovation Canvas; Chelsea Phillips, Marc Becker, Gaby Odekerken-Schroeder, and Dominik Mahr
Chapter 7. Social Media Marketing: Adoption, Strategies, Approaches, Audience Behavior, and Content, for Political Marketing; Aman Abid and Sanjit K. Roy
Chapter 8. The Importance of CRM Systems to Business Management and Marketing Strategies; Luis Matosas-Lopez
Chapter 9. Safeguarding Privacy: Ethical Considerations in Data-Driven Marketing; Alex Deslee and Julien Cloarec
Chapter 10. Artificial Intelligence and the Perspective of Value Creation: Present Research Focus and Future Directions; Kunjan Rajguru
Chapter 11. The Importance of Corporate Digital Responsibility (CDR) in a Digital Service World; Werner Kunz, Jochen Wirtz, Nicole Hartley, and James Tarbit
Chapter 12. Influence Marketing on Social Media: The Reputation Change After a Corporate or Referral Brand Crisis; Angela Cunha and Beatriz Casais
Chapter 13. Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels. A Review and Research Agenda; Paula Rodriguez-Torrico, Sonia San-Martin, and Rebeca San Jose Cabezudo
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
