Future of Charity Marketing
portes grátis
Future of Charity Marketing
Mitchell, Sarah-Louise; Hyde, Fran
Taylor & Francis Ltd
11/2024
230
Dura
9781032500713
15 a 20 dias
Descrição não disponível.
Introduction The threats to the existence and effectiveness of the charity sector 1. Educating for public good: Concepts, Problems and Possibilities for Cultivating Philanthropic Citizenship in Primary Education 2. What drives individuals to initiate donation - based crowdfunding appeals? An application of the charity disintermediation typology 3. Choice, impact, fun, repeat! Exploring the current state and future opportunities of youth volunteering 4. Preparing for Gen- Z philanthropy 5. Navigating uncertainty: social media marketing in an ever-changing landscape 6. A guide to utilising artificial intelligence to increase productivity and efficiency: transforming keyword analysis and SEO 7. Donating via the Digital Domain: A 360? of the Online Charitable Giving Landscape 8. Recruitment Marketing in Charities - challenges and opportunities. 9. Pathways to Progress: The Social Impact Chain in Charitable Sector Evaluation 10. Let's get social: why charities need to consider the social enterprise trading model. 11. Changing Course: American Arts Nonprofits, Inertia, and Place-Based Marketing 12. Churches in the UK as heritage charities and places of community partnership 13. Envisioning the role of 'place' in charity marketing and nonprofit brand identity 14. What a Waste! How Charities Can Help Use Food Wisely 15. Theorising Peace Marketing for Not-for-Profit Organisations- a remedy for community cohesion
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Marketing;fundraising;non-profit organisations;voluntary sector;charity;brand management;social enterprise;philanthropy
Introduction The threats to the existence and effectiveness of the charity sector 1. Educating for public good: Concepts, Problems and Possibilities for Cultivating Philanthropic Citizenship in Primary Education 2. What drives individuals to initiate donation - based crowdfunding appeals? An application of the charity disintermediation typology 3. Choice, impact, fun, repeat! Exploring the current state and future opportunities of youth volunteering 4. Preparing for Gen- Z philanthropy 5. Navigating uncertainty: social media marketing in an ever-changing landscape 6. A guide to utilising artificial intelligence to increase productivity and efficiency: transforming keyword analysis and SEO 7. Donating via the Digital Domain: A 360? of the Online Charitable Giving Landscape 8. Recruitment Marketing in Charities - challenges and opportunities. 9. Pathways to Progress: The Social Impact Chain in Charitable Sector Evaluation 10. Let's get social: why charities need to consider the social enterprise trading model. 11. Changing Course: American Arts Nonprofits, Inertia, and Place-Based Marketing 12. Churches in the UK as heritage charities and places of community partnership 13. Envisioning the role of 'place' in charity marketing and nonprofit brand identity 14. What a Waste! How Charities Can Help Use Food Wisely 15. Theorising Peace Marketing for Not-for-Profit Organisations- a remedy for community cohesion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
