Computational Content Analyst

Computational Content Analyst

Using Machine Learning to Classify Media Messages

Vargo, Chris J.

Taylor & Francis Ltd

12/2024

134

Mole

9781032846309

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Preface 1. Unveiling Content Analysis in the Contemporary Media Ecosystem 2. Designing a Computational Content Analysis: An Illustration from "Civic Engagement, Social Capital, and Ideological Extremity" 3. Basic Information Retrieval for Content Analysis 4. Supervised Machine Learning with BERT for Content Analysis 5. Text Classification of News Media Content Categories Using Deep Learning 6. Leveraging Generative AI for Content Analysis 7. Unveiling the Veiled: Topic Modeling as a Lens for Discovery 8. Extending Deep Learning to Image Content Analysis Appendix A: Codebook and Conceptual Definitions Appendix B: Deletion Themes
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communication studies;computational social science;mass communication;big data;machine learning;artificial intelligence;large language models