Tastes Like Money
portes grátis
Tastes Like Money
RumChata and the Making of a Beloved Brand
Maas, Tom E.
John Wiley & Sons Inc
02/2026
240
Dura
Inglês
9781394397150
15 a 20 dias
Descrição não disponível.
Chapter 1 Sometimes Shit Just Happens 1
Chapter 2 Growing Up 5
Chapter 3 Learning the Business 13
Chapter 4 The Beam Years 39
Chapter 5 Transition 61
Chapter 6 We're Going to Do This Ourselves 69
Chapter 7 Putting It All Together 77
Chapter 8 This Actually Might Work Out 83
Chapter 9 Economic Reality 89
Chapter 10 Show Me the Money 93
Chapter 11 Creating the Base of a Brand 97
Chapter 12 Let's Add Fuel to the Fire 103
Chapter 13 Things Keep Happening 113
Chapter 14 Protecting Our Turf 117
Chapter 15 An Astounding Number 123
Chapter 16 Explosion 127
Chapter 17 Building the Illusion 145
Chapter 18 Success Draws Lots of Attention 153
Chapter 19 Protecting Our Future 157
Chapter 20 Greater Illusions 163
Chapter 21 Keeping the Business Growing 171
Chapter 22 Managing for Growth 179
Chapter 23 The Battle Continues 187
Chapter 24 Wind at Our Backs 193
Chapter 25 COVID Explosion 197
Chapter 26 The Sale 205
Chapter 27 What's Next 209
Epilogue 213
Acknowledgments 217
About the Author 219
Index 221
Chapter 2 Growing Up 5
Chapter 3 Learning the Business 13
Chapter 4 The Beam Years 39
Chapter 5 Transition 61
Chapter 6 We're Going to Do This Ourselves 69
Chapter 7 Putting It All Together 77
Chapter 8 This Actually Might Work Out 83
Chapter 9 Economic Reality 89
Chapter 10 Show Me the Money 93
Chapter 11 Creating the Base of a Brand 97
Chapter 12 Let's Add Fuel to the Fire 103
Chapter 13 Things Keep Happening 113
Chapter 14 Protecting Our Turf 117
Chapter 15 An Astounding Number 123
Chapter 16 Explosion 127
Chapter 17 Building the Illusion 145
Chapter 18 Success Draws Lots of Attention 153
Chapter 19 Protecting Our Future 157
Chapter 20 Greater Illusions 163
Chapter 21 Keeping the Business Growing 171
Chapter 22 Managing for Growth 179
Chapter 23 The Battle Continues 187
Chapter 24 Wind at Our Backs 193
Chapter 25 COVID Explosion 197
Chapter 26 The Sale 205
Chapter 27 What's Next 209
Epilogue 213
Acknowledgments 217
About the Author 219
Index 221
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Entrepreneurship book; building a brand; entrepreneurship guide; entrepreneurship tips; entrepreneurship strategy; brand strategy; distribution strategy; brand building; brand building guide; brand protection; entrepreneurship tactics
Chapter 1 Sometimes Shit Just Happens 1
Chapter 2 Growing Up 5
Chapter 3 Learning the Business 13
Chapter 4 The Beam Years 39
Chapter 5 Transition 61
Chapter 6 We're Going to Do This Ourselves 69
Chapter 7 Putting It All Together 77
Chapter 8 This Actually Might Work Out 83
Chapter 9 Economic Reality 89
Chapter 10 Show Me the Money 93
Chapter 11 Creating the Base of a Brand 97
Chapter 12 Let's Add Fuel to the Fire 103
Chapter 13 Things Keep Happening 113
Chapter 14 Protecting Our Turf 117
Chapter 15 An Astounding Number 123
Chapter 16 Explosion 127
Chapter 17 Building the Illusion 145
Chapter 18 Success Draws Lots of Attention 153
Chapter 19 Protecting Our Future 157
Chapter 20 Greater Illusions 163
Chapter 21 Keeping the Business Growing 171
Chapter 22 Managing for Growth 179
Chapter 23 The Battle Continues 187
Chapter 24 Wind at Our Backs 193
Chapter 25 COVID Explosion 197
Chapter 26 The Sale 205
Chapter 27 What's Next 209
Epilogue 213
Acknowledgments 217
About the Author 219
Index 221
Chapter 2 Growing Up 5
Chapter 3 Learning the Business 13
Chapter 4 The Beam Years 39
Chapter 5 Transition 61
Chapter 6 We're Going to Do This Ourselves 69
Chapter 7 Putting It All Together 77
Chapter 8 This Actually Might Work Out 83
Chapter 9 Economic Reality 89
Chapter 10 Show Me the Money 93
Chapter 11 Creating the Base of a Brand 97
Chapter 12 Let's Add Fuel to the Fire 103
Chapter 13 Things Keep Happening 113
Chapter 14 Protecting Our Turf 117
Chapter 15 An Astounding Number 123
Chapter 16 Explosion 127
Chapter 17 Building the Illusion 145
Chapter 18 Success Draws Lots of Attention 153
Chapter 19 Protecting Our Future 157
Chapter 20 Greater Illusions 163
Chapter 21 Keeping the Business Growing 171
Chapter 22 Managing for Growth 179
Chapter 23 The Battle Continues 187
Chapter 24 Wind at Our Backs 193
Chapter 25 COVID Explosion 197
Chapter 26 The Sale 205
Chapter 27 What's Next 209
Epilogue 213
Acknowledgments 217
About the Author 219
Index 221
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
