Sustainable Marketing

1. The call for sustainable future: a fad or a must?.- 2. Sustainable marketing process: a value-based approach.- Understanding sustainable value through consumer behavior.- 4. Creating sustainable value through product management.- 5. Creating sustainable value through price management.- 6. Communicating sustainable value through marketing communications.- 7. Delivering sustainable value through customer relationships.- Sustainable value in action: case studies.

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• Vendas e marketing
• Inovação empresarial
• Sustentabilidade

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